The Five Models Of Public Relations

Introduction

It is reported by the guardian that, on 2 December 2015 a husband and wife opened fire on a local government office building in southern California. The FBI quickly said the two suspects, who both practiced Islam, had been “radicalized” and declared the incident a terrorist attack. As a result the US government asked a court to order Apple to create a unique version of iOS that would bypass security protections on the iPhone Lock screen. Apple refused.

Despite Apple being confronted with this prickly situation it has not suffered any lingering reputational consequence from this. According to Forbes’ Top 100 Most Valuable Brands ranking, 2015, the iPhone maker is the world’s most valuable brand and is set to retain their spot

Models of public relations were proposed by James E. Grunig, According to James E.Grunig, there are four models of public Relations

The first model is publicity or press agentry also called P.T Barnum model, the second is a public relations information model, the third is asymmetric persuasion. The fourth model is the two-way symmetrical model and has become accepted as a formal definition of best practice for communication between an organisation and its audiences. Most of the activities that the media find obnoxious coming PR practitioners are behaviours that are typical for the press agencies or public information models. (Grunig & Hunt 1984,)

The fifth Model is the Media Clover Leaf. This is a new communications model has been created in the public relations industry to illustrate how the media environment has evolved and expanded to include digital properties. There are four distinct, but related, types of media today, traditional, hybrid, social, and owned.

In the first leaf, we have the traditional delivery vehicles of print or

Evaluate Apple’s use of social media in this instance according to the theory.

Social media is now a widespread part of how people and organisations communicate and participate online. (Doorley&Garcia, 2015)

Because of the scale of social media today, organisations no matter the sector, must address social media as part of the reputation management matrix. (Doorley&Garcia, 2015)

It's a well-known fact that Apple’s marketing makes use of the minimalist approach, with sleek and simple television commercials and no official Facebook or Twitter page. So how does Apple know they have a crisis on their hands if they weren’t mentioned in these tweets?

Like any successful company, Apple knows that just because you don't have a social media presence, that doesn’t mean that people aren’t talking about you. Therefore, by keeping a finger on the pulse of social conversations, Apple is able to mitigate crisis with their consumers. Conclusion

This report has reviewed reputation from a range of perspectives, looking at how it is defined, the connection between the brand and its reputation, the importance of stakeholder relations, and the power of