Flashbulb Memory Theory

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A similar study was carried out to test the flashbulb memory theory. In this study, the participants were undergraduates from either UK elsewhere but UK. The participants were asked about the resignation of the British Prim Minister Margaret Thatcher 1990. Participants were interviewed and asked about the event after a few days of the event had passed. They were reinterviewed 11 months later. The results were that 86% of the UK participants had flashbulb memories of the event. However, there were fewer non-UK participants (29%) that still had flashbulb memories. Hence, it was claimed that the event met the criteria for flashbulb memories of British people. This study suggests that flashbulb memories exist and are not the same as normal memories.