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Airline industry marketing environment
Characterstics of airline service marketing
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This part is very important because every that airline, who is connected to our system would be shown on our website and we must have access to those airlines’ database, because database is very important in our case, we must have all the information about that airline. Because when a client will ask about information of a specific flight and if we have access to that database, only in this case we would be able to inform the client. Ticket Reservation This module will allow the client to search of a specific flight, choose flight, details, confirmations, cancellations etc.
The earlier you book your flight, the better chance you have of a cheaper
The consumer feels valued and thinks of the airlines as reliable. (Hongxia, 2014) “An efficient schedule saves you time and money.” Money and time is everything in our communist society, it’s precious to each and every one of us as consumers so when it’s advertised that we’ll be saving both, a sense of trust is built with the service. Consumers only look for business with companies they are able to trust, believing these companies will treat them fairly and honestly.
The Photos in “A Pair of Tickets” The short story “A Pair of Tickets” which was written by Amy Tan, describes an impressive trip experience of Jingmei Woo. She is an American-Chinese and her mother has passed away several months ago. The turning point in her life is someone has found her twins sisters, who were abandoned by her mother in the war period.
Executive Summary JetBlue Airways is a company that applies innovative technologies to offer high quality travel services at a lower cost (Shrivastava, 2012). A SWOT analysis of JetBlue airlines shows that despite the numerous opportunities and strengths it has, it is exposed to threats and weaknesses that pose challenges in its operations. The threats include issues like strong competition from other airlines and the volatility of the fuel prices. JetBlue Airlines is relatively new to the market when compared to its major competitors such as the Southwest and Delta Airlines. Most of its strategies have worked to its benefit.
During the 2011, Ryanair have decided to decrease the airfare rate as a lower cost airline, but the controversy started when they started charging passengers for various reasons that are not necessary. The passengers concluded it as the cheaper but not cheerful airline. Ryanair charged extra for the name change on the passengers boarding pass, a boarding pass fees, excessive luggage fees per kilo, credit card use fees of the total amount, a checked musical instrument fees, a reserved seat fees, and the charges for a water bottle that requested by the passengers. Besides that, Ryanair also happened very often in poor customer service, hidden credit card charges, frequent delays the flights, and extra payments for fees or taxes. Nevertheless, the main controversy was caused by the charges where happened inside the cabin of the plane.
Case Analysis #1 – “Southwest Airlines: Is It Still the King of Cheap Flights” 1. Answer the questions at the end of the case. 1. Airline customers can be segmented in a variety of ways. Two of these include by purpose of travel and their destinations.
Social Growing competition and capacity amongst airlines, lower air fares and more relaxed travel restrictions in many regions have made international travel a viable option for an increasing number of people coming to
Economic Environment Factors such as Crude oil prices, aircraft prices, Economies of Scale may also have effect on the airline industry. Social Environment Tourists and Business travellers contribute to the growth of the airline industry. Technological The use of modern technology by the airline manufacturers can contribute significantly to the growth of the
4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.
INTRODUCTION This is the report from our evaluation of the Ryanair Holdings. Ryanair was found in 1985 and has its headquarters at the Dublin Airport Ireland. Flights began between Ireland and the United Kingdom in1986 as the new airline’s Dublin-London route challenged the British Airways-Aer-Lingus duopoly. Ryanair is the pioneer of the low-fares model in Europe and it is the largest European low fares airline. As the time changed, there are many threats come and hurt the Ryanair airline.
With a rise in fuel prices and environmental factors (such as terrorist threats) reducing air travel, airlines continue to struggle. In union environments, where staff (like pilots and flight attendance) is heavily unionized, the industry has not been able to cut their labor costs. New low-cost industry entrants are adding to the pressure the traditional
Objectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better
This information is necessary to understand the size of the market, the level of competition and customer’s needs. The main aim of this process is to gain competitive advantage. The company should collect information relating to the size of the potential markets, the demographic factors of the customers from various markets so as to ascertain whether they can meet their needs. In addition, the airline should also collect information on the level of competitiveness of the various markets to ensure they employ the best entry strategies to get recognition as well as to remain relevant in the markets. FlyDubai undertakes its market research by inviting route proposals from airports that are within their areas of operations through its Route Exchange platform.
Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.