Flowers Foods is a major producer and leader of packaged bakery foods within the United States. The rapid growth and the down economy over the years have included an increase of differentiation, employee relation, strong branding which caused some major challenges for them. However, with the increased level of competition and the difficult economic times, Flowers Foods is developing a strategy to enhance the level of differentiation to increase the sales within their organization. The paper will develop a brand support for future product development for sales in the bakery, which will spread diversification throughout the company. It will be recommended that the organization boost their level of fair trade pastries that is being …show more content…
The benefits from technology have shown to be prevailing to marketing campaigns and the operational aspects of business. Here at Flowers Foods we plan to exercise the benefits of technology in our marketing & operational procedures. As for our marketing campaign, we plan on enhancing our website to attract more people to focus on our world class services. From our operational procedure, we will embrace the most advanced technology tools on the market. Therefore from both stand points, technology will positively play a considerable role in the construction, maintenance, and advancement of our …show more content…
They are our competitors, customers, and labor. Being that we are involved in a service industry, it is very significant that we place high value on our customer base. We take into consideration that without a well built customer base our business will not exist or prosper. By looking at our competition, we understand that there are a numerous of different bakeries in the area. That is why we will provide extraordinary service as well as fostering team spirit to better improve our innovating performance. When it comes to labor, we intend to staff our bakeries with a very professional and highly trained staff to cater to needs of our customers. We understand that we are only as good as the product that we put out.
Strengths
Flowers Foods is one of the fastest growing bakeries with sales over $2.6 billion in 2016. According to their 2017 financial report they have increased their dividends by 14.3 percent. Flowers Foods has about 41 bakeries in the United States, and with over 80 years of experience is widely recognized for driving the trend for specialty bakeries. This is very impressive for this type of bakery business.