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For-Profit University Industry Analysis Paper

1051 Words5 Pages

Per your request, I have created the following message about the for-profit university industry. This message will how the for-profit university industry has become a major player in education through the services they provide and the trends they are on. This will benefit you by showing the characteristics of for-profit university structure as well as give you a good idea about the. Included in this report are a discussion of market characteristics, major players, notable trends, and themes within the for-profit university industry.

Market Characteristics

Products & Services

While they may be seen as less of an education, for-profit universities offer a wide variety of courses for all levels of higher education. As described on in the Products …show more content…

is currently the largest for-profit university institution. According to McCormack, Apollo Group Inc. currently holds 9.3% of the for-profit university market share (McCormack, 2016, Major Companies). Founded in 1981 in Arizona, Apollo Group Inc. slowly became the largest for-profit institution through takeovers and numerous other business ventures (Apollo Education Group Inc., 2015). Their mission statement is to provide “educational services, educational support services, consulting services and technical support services to institutions offering post-secondary education” (Apollo Group, 2015). Apollo Group Inc. has set itself up to be a major player in the for-profit university industry for the foreseeable …show more content…

With regards to domestic trends, for-profit universities have led to many educational faculty being only hired for part time work. For instance, Phillip Magness said that “for-profit colleges and universities employ part-time or adjunct faculty almost exclusively” (Magness, 2016, p.53). These for-profit universities are hiring staff as part-time or adjunct in order to further the profits that their very existence relies on.

International Themes

In regards to international trends, large numbers of students from foreign nations such as Latin America are beginning to enroll to for-profit universities in large numbers. For instance, Leticia Oseguera and Maria Malagon say “The extensive marketing effort of 2-year FPCUs that other researchers alluded to appears to extend to the Latina/o students” (Oseguera & Malagon, 2011, p.83). The marketing teams of these for-profit universities are most likely marketing more towards foreign students because they are less likely to attend not-for profit schools within the United States.

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