Alternatives Solutions FreshDirect should position everyday Price Optimization to manage pricing on an ongoing basis to enable fairly high gross profit margin targets. Our three alternative solutions and strategies for FreshDirect are overall cost leadership, differentiations and focus. These alternatives will directly solve the key issues we found in the article. FreshDirect should use TV, magazine, and newspaper to market its company’s brand. Additionally, they can also use web and customer assessment and tracking solutions to increase their customer satisfaction and loyalty to their company. This strategy of focusing on a particular customers groups or segments of the production line will help the company to minimize the problems they are experiencing with delivery. First, FreshDirect need to focus to improve the quality of products and looking what customer wants; and then FreshDirect should also focus non-perishable products since most customers wants to order different range of products from first one retailer. FreshDirect may reduce the size of its management staff by using of delayering policy. This is why there is no middleman; products are high quality with low prices. FreshDirect delivered effective training and coaching to the staff and receive …show more content…
The reason why this alternative plan is better fit to FreshDirect is that current action plan is low price with differentiations and high quality, focusing on perishable products; with delivery directly to the customer window in selected zip code areas. FreshDirect need innovative approach regarding its products and services. Its brand must unique among the customers; it’s all management and production staff must highly expert regarding their tasks, its online website must be innovative designed and attractive to its customers; develop the knowledge and technology with differentiate then other not easily adopt