Friedkin Social Diffusion Analysis

Friedkin 's article examined the social influence networks with the attitude-behavior linkage and social diffusion. He illustrated the concept of cognitive orientations to objects. It 's the brain that generate attitude, brain has its own scale for the attitude, which depends on the information you have. There are other sorts of cognitive orientation, which is called the certainty of beliefs, a belief in a truth of something, how certain you are to a particular statement. You can have low confident of belief and high confident belief to that statement. Attitudes are fundamental to think about cognitive orientation, it can be translated to a certain type of belief. Someone make a statement and declare it to be true, and you have a strongly negative attitudes toward that statement, that is equivalent to the saying that you have zero certainty towards that statement. Behaviors are link to attitudes, attitudes generate behavior. In investigation about the behavior-attitude linkage, we ask the

The other main points that he argued is the two main antecedent. One is the individual 's attitude toward the behavior. The other one is the subjective norm with respect to the behavior, attitudes to other people to whom you are oriented about you doing that behavior. For example, you have a positive attitude about going to vote for a particular candidate, but now you are contacted to your significant others ' opinions that matters and are visible to you, and they are telling you that they may disagree, some disagree with you and some agree with you. How do you integrate with these? It is called a subjective norm, subjective for the individual, the individuals are perceiving that most of your significant others want you to do this or doesn 't want you to. Now you have your own initial opinion about this action and you have the subjective norm (push to or push from), you have own attitude and subjective norm, how does you integrate two things, individuals do that by assigning