ipl-logo

Frito Lay Cracker Jack Essay

1652 Words7 Pages

As leaders in the snack manufacturing industry worldwide, Frito-Lay decided to buy Cracker Jack in order to expand into the sweet snacks market. Additionally, Frito-Lay is also a leader in the marketing of snacks, offering a variety of salty snacks that are sold worldwide. In 1996, Frito-Lay held 54% of retail sales in the chips market (Kerin, p. 254). Their brands have well-known names, and include Doritos, Tostitos, Cheetos, and a variety of other salty snacks. Their expansion into the market in the 1990s was largely contributed to their introduction of “’better for you’ low-fat and no-fat-snacks (Kerin, p. 255).
Frito-Lay emphasizes marketing as their main strategy for selling their products. They focus heavily on the advertisement and …show more content…

Their strategy consisted of three main objectives. The first strategy was to introduce single-serve bags that could be distributed through vending machines and to Sam’s Warehouse Clubs, and they projected sales to be about $2 million in 1997 (Kerin, p. 265-266). This was also a strategy used by Frito-Lay with their products, which as previously mentioned, accounted for 8 percent of their sales. The second strategy was introduced in January of 1997 and consisted of a 6 percent price increase, (Kerin, p. 265). Cracker Jack wanted to achieve this goal by replacing their shared Borden sales force and broker/distributor network with a direct-store-delivery (DSD) sales force (Kerin, p. 266). They believed that this would help them with product placement on the shelves of DSD snack aisles. The third strategy was to focus on their new line of healthier and fat free products, stating, “’Cracker Jack, the sweet and crunchy fun snack you remember, has surprisingly less fat than you thought,” (Kerin, p. 266). This also could be related to Frito-Lay because it was around the same time that they tapped into that market (and also happened to be around the same time that Frito-Lay decided to purchase them in

Show More
Related
229 Words | 1 Pages

The five forces that drive industry competition and profitability are: rivalry among existing competitors, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitute products or services. Tootsie Roll encountered three of the five forces in the Tootsie Roll Case Study: rivalry among existing competitors, bargaining power of suppliers, and bargaining power of buyers. The first force that Tootsie Roll encountered was competition among other snack food manufacturers, which include Hershey, M & M Mars, Nestle, Brach, Huhtulmac, Storck, and RJR Nabisco. Yet, the trend of increasing health conscientiousness provided Tootsie Roll with a competitive advantage because their candy has zero cholesterol

Read More
1146 Words | 5 Pages

Orville Redenbacher was born on July 16, 1907, in Brazil, Indiana. Growing up he didn't grow up in some super rich family they had money but they weren't wealthy, in fact he lived in a small house on a corn farm. Orville never really moved much, he lived on a successful farm so there was no need to move around. Orville’s parents were William and Julia Redenbacher, his father was a farmer. Orville had a brother named Karl, Karl was a Orville started doing business at a very young age and that's what allowed him to save up for college.

Read More
437 Words | 2 Pages

Cracker Barrel is part of the restaurant and food industry. The restaurant industry consists of so many different restaurants, bars, fast food, and any other service that provides food to consumers. To be part of the restaurant industry, the firm must allow the consumers to enter the restaurant, choose their choice of food, and eat at the location. Usually any service that provides food is considered part of the restaurant industry . The restaurant industry is divided into four different sections which is based on the level of customer service the consumers receive.

Read More
1175 Words | 5 Pages

Doritos is produced by the American company Frito-Lay and is well-thought-out to be the most popular snack chip in the whole United States. The Doritos brand is known for its tasty, crunchy, spicy, and flavorful invigorating kick. The Doritos brand was first launched in the year of 1966, the year after the Frito-Lay Company and Pepsi Company combined. To better understand the combining of the two, Doritos is owned and produced by Pepsi, and one of Pepsi’s branches is Frito-Lay, which Doritos falls under. By 1985, Doritos was bringing in sales of over $500 million every twelve months, expressing how successful they were and continue to be.

Read More
777 Words | 4 Pages

According to Nassauer, Kellogg’s Pop-Tarts marketing campaign that features stick figures originates from children’s drawings (Nassauer, 2014, p.3). Pop-Tarts used to market to children under twelve but longer do because of “self-imposed regulation on marketing unhealthy food” (Nassauer, 2014, p.4). Their target audience adjustment shows how Pop-Tarts have adjusted to the legal business environment. Pop-Tarts has also had to change some of the wording they use on the boxes in order to comply with the Children’s Advertising Review Unit. If Pop-Tarts had not changed with the legal business environment they could have lost sales or been shut

Read More
962 Words | 4 Pages

Rhetorical Analysis: “Why McDonald’s Fries Taste So Good” When it comes to writing, the hardest part is getting the audience interested in what you have to say. Four techniques writers use to attract readers are the use of ethos, logos, pathos and Kairos in their text. Ethos is a method used to gain trust in the author. Logos uses facts and statistics to add credibility to the author. Pathos is used in stories or experiences to connect the readers emotionally to the text.

Read More
57 Words | 1 Pages

This quote documents the introduction of Shredded Wheat and Cracker Jack at the Chicago world’s fair of 1893 thus marking their first exposure to the American populous. These would later go on to become American classics and a symbolism for domestic life’s frivolities. Therefore, they reflect the theme of Innovations as well as the theme of

Read More
1617 Words | 7 Pages

In 2014 Kellogg’s and Jif combined their products to create a peanut butter flavored breakfast cereal, Jif Peanut Butter Cereal. Kellogg’s, who’s mission statement is Nourishing families through breakfast, so everyone can flourish and thrive each and everyday combined with Jif peanut butter brand ideal of giving picky moms what best, made the cereal have high appeal rating upon release. Kellogg’s has manufactures in 18 different countries and is marketed in over 180 countries. Kellogg’s used segmentation and targeting. Segmentation is dividing the market of potential buyers into specific groups, and then determines the attractiveness of each product and segment.

Read More
798 Words | 4 Pages

Chicken Nuggets and Mac in Cheese Why do you think chicken nuggets and mac and cheese changed peoples lives? In the 1930-1950s mac in cheese and chicken nuggets made people's lives so much easier. Some people may disagree with me that mac in cheese and chicken nuggets made a difference in people's lives, but they are wrong. First, McDonalds made acquiring chicken very easy now instead of going through the bloody process. Next, grocery stores lowered the prices of chicken so then workers for fast food restaurants could get them easier.

Read More
990 Words | 4 Pages

Perfection Lies within Age In 1898, multiple baking companies within the United States merged together to aid in the formation of the company known as Nabisco. It is because of this blissful merger that possibly two of America’s greatest accomplishments have been discovered; which leads to the question of which of these delicious cookies is better, Oreo or Chips Ahoy? These succulent pleasures are manufactured by the same corporation, and display comparable features such as shape, packaging, and even some ingredients. However, it is the distinct characteristics of each brand that resolved the dispute over which cookie is America’s most wanted.

Read More
2314 Words | 10 Pages

For over 70 years, Cheerios have been a breakfast staple among all ages. Originally introduced as Cheerioats in 1941 and renamed Cheerios four years later, the iconic cereal known by its distinctive yellow box is made from balls of dough that are formed into the familiar “O” shape and then are toasted and puffed. Original Cheerios are a low-fat source of whole grain, soluble fiber, 12 vitamins and minerals, and only one gram of sugar ("Happy 70th," 2011). There are currently 15 varieties of Cheerios being produced in the U.S., including bestselling Honey Nut Cheerios, Original Cheerios, and Multi Grain Cheerios (Thompson, 2011). SymphonyIRI Group, a Chicago-based market research firm, estimates Americans spend $6.4 billion on ready-to-eat cereal

Read More
1120 Words | 5 Pages

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

Read More
799 Words | 4 Pages

What types of marketing strategies is chick-fil-A following? The type of strategy that the founder and CEO S. Truett Cathy developed for Chick-Fil-A was a target marketing strategy. The reason is because S. Truett Cathy focused on building the companies and other strategies that he used around his Christianity beliefs. Chick-Fil-A also made sure that every employ focused on delivering the best service they could to every customer that they served.

Read More
691 Words | 3 Pages

The sweet smell of fried dough filled Jim 's nostrils as the door swung open and he was greeted by the pretty colored girl with curlers in her hair and it immediately brought back memories of fair food and the joyous summers of youth he 'd spent down by the shore. It could have been those fond memories of late nights spent gallivanting with his school yard chums in the twinkling lights of carny rides that had disarmed him, but more likely it was those warm hazel eyes set in the heart shaped face of the young woman standing before him. Either way Jim nearly forgot he was on official business, if only for a second. " Ah...Sleepin ' huh?

Read More
2943 Words | 12 Pages

Background of Kellogg’s Founded in 1906 by W.K. Kellogg as the “Battle Creek Toasted Corn Flake Company”, where the Irish families favourite Kellogg’s Corn Flakes were created. In 1915 Kellogg’s were the first cereal company to introduce a high fibre cereal into the market this was of course Kellogg’s Bran Flakes, Creating All Bran the following year. Kellogg’s first arrived in Ireland in 1922 and their products were sold in supermarkets across the country. The following year they became the first company in the food industry to hire a dietician. Decade’s later Kellogg’s introduced a range of new products to “delight Ireland’s shoppers” these products included one of the nation’s favourites “Crunchy Nut Cornflakes”.

Read More

More about Frito Lay Cracker Jack Essay

Related Topics

Open Document