The Labour party manifesto key message is based on the success of working families, in contrast to the Conservative pushy hard working headline. The key areas again to cut the deficit and stop borrowing overall. Looking at the proposals for employment there is a focus on banning zero hours contracts, concerned about a person’s wellbeing and security rather than just increasing employment. Offering support to families on lower incomes through freezing energy bills, cutting tuition fees and increasing the minimum wage. Assisting low income families with cuts in living costs and ensuring that tax credits for these families rise with inflation, in contrast to the Conservative view that rises in income should be more than rises in benefit. Both