Gator Town Swot Analysis

When asked if students are satisfied with the merchandise and products in Gator Town, the students who answered no, gave reasoning which tied back to Gator Town 's weaknesses. The chart above shows that 76 percent (38 students) of River Bluff students who were surveyed are satisfied with the merchandise and products in Gator Town. The other 26 percent (12 students) of students are not satisfied. Many students who said no, gave reasoning to why they were not satisfied. For example, one student stated, “No, I am not satisfied with the merchandise and products in Gator Town because there aren’t any shirts that I would buy". There were a few students who are not satisfied said that they are not satisfied because of the location. One particular male

Gator Town is located in the Learning Commons where there is a strict rule against eating in the Learning Commons. Many students wondered why Gator Town is located somewhere where you are not even allowed to eat. Other students just avoid Gator Town because they do not want to walk into the Learning Commons. A suggestion to improve this problem is to build another entrance door for Gator Town outside of the Learning Commons. This way, it will be faster and students would not have to walk into the Learning Commons. Another student states, “I wish Gator Town sells more variety of clothing, like flip flops and leggings." and "No, I am not satisfied because there is no door from Main Street." While most students complained about the lack of merchandise, many complained about the prices. One female student responded, "I feel like sometimes the merchandise can be expensive. The prices are too high, so I am not satisfied with the merchandise/products in Gator Town. Also, there are not that many styles of clothing to choose from. For example, there are not any