Gender And Eating Reaction Paper

Gender is the term used to describe the characteristics that a society or culture delineates as masculine or feminine. In other words, gender makes a reference to social and cultural differences. However, due to the fact that gender is what society uses to define feminine and masculine activities, attitudes, jobs, among other things, there is an increase in the rate of gender inequality, even to the point where the food is. Nowadays, we can definitely consider that food packaging is gendered, influencing our decisions of eating what we eat.

There are countless advertisements of happy and skinny women eating and enjoying a salad or improving their digestive system by consuming more lactose-free yogurts. Meanwhile, their male counterparts are

I consider all media is a reflection of human´s psychology. Men are associated with eating more meat than women, because of the evolution of our genus. Back on time, male probably ate more than females on average, because men were the responsible for hunting and scavenging, while women were in charge for collecting berries, taking care of children, among others things. In this case, this trait of men eating more protein still exists because it is scientifically proven that in order for any man to build up some muscles, he has to consume more protein, something woman does not have to do because of their biological features. Another clear example we can find it out in Powerful Yogurt. This is the first company in the U.S.to claim that this yogurt is specifically designed for men and men´s health need, because it has 8-ounce serving (“man-sized”) with more protein than other popular brands. By using this example, can we consider this a gender stereotype or just a product that biologically needs to be consume just by men? However, there some cultural standards where men can eat more than women, because they are bigger and

The stereotype that women need to eat a low-calorie diet is just a component of the bad idea that they need to maintain a low weight and be thin in order to be attractive for men. In other words, healthy foods are often considered to be for females. If you package healthy food in feminine packaging, it will have better sales than if you place a quinoa bar inside a man package. All these stereotypes may be related to our behavior. Women often worried about their image more than males do, but I consider this stereotype will not last any longer. Nowadays, we see how men prefer to consume healthier food and having a well-developed body, instead of buying junk food. The evolution of our society´s mind is going to impact the way food packaging is being managed through gender stereotypes.

Packaging is undeniably the first and easiest way to catch any consumer´s attention. It shapes consumer awareness or promotes any idea you want. A pink package with a “girl power” phrase or a blue package with a “mega” on it, do not need to drive the customers to buy it just because they have the gender it supposedly portrays. I consider every product package should be recognizable by its creative and innovative way of advertisement, in order for customers not to rely on outdated