Gender Stereotypes In The Video Game Industry

279 Words2 Pages
Outside of television, males outnumber females in video games, a popular form of entertainment among teens and young adults. While the vast majority of America spends most of their leisure time watching TV, it is not the only source of entertainment. The videogame industry is becoming increasingly popular, and, like all other media, it has its impact on the people that use it. Most of the video game industry’s leading, successful mascots are males. For example, both Banjo of “Banjo Kazooie”, and Sonic of “Sonic the Hedgehog” are males. Often these males’ primary objective is to save a damsel in distress. Both of the wildly successful Mario and Zelda franchises are built on quests that involve rescuing a helpless princess. This again reinforces