Overall, General Dynamics has been a major factor in many different marketplaces over the years. They are challenged however by the presence of new threats and competitors looking to disrupt their business. (Value Line, 2017) It is the company’s priority to improve their strengths, reduce their weaknesses, take advantage of their opportunities, and avoid their threats in order to be successful. A major part of this is putting together a well functioning strategic planning model. Having a beneficial strategic plan makes life easier on everyone involved in the company. There is a direct game plan that allows all individuals to define their jobs. This also allows top officials to make the correct decisions in terms of their future business. They …show more content…
General Dynamics has what it takes to become a global conglomerate if they commit to maintaining a high level of quality over quantity. This commitment to excellence will take to all time heights, and make them a force to be reckoned with against their competitors. This shift in strategies has positively affected the actual stock price for General Dynamics. Their stock price has steadily increased from 2017 into the new year of 2018. (Market Watch, 2018) Having a strong foothold within the stock market allows General Dynamics to competitive advantage over their competitors. The company needs to continuously measure their stock performance in order to indicate whether the strategies are working or causing more harm than good. At this time, the company has maintained a U.S. based production cycle. However, I feel that outsourcing and offshoring their company would lead to an substantial increase in revenue. The defense market is full of competitors who are continuously looking for ways to improve their ability to take down the defense power of General Dynamics. Having an alternative way to produce the same high quality products at cheaper costs is a win win for the company