General Dynamics Executive Summary

There are several strategies that General Dynamics could or should use in order to improve their business. First, the company needs to consolidate their business in each area of the organization. The company has so many different departments which is indirectly causing them to be spread to thin. (Defence Industries, n.d.) For example, the organization needs to spend more time improving their Gulfstream business. This may mean spending less energy and assets in the defense section of General Dynamics. The company needs to evenly spread the wealth to make sure all departments are getting the attention they deserve. This will allow all departments to efficiently produce business or retain customers. Relying on one or two departments can cause

They will also be able to identify where they need to improve, or what factors are causing their products to downgrade in quality. The company can strategically promote innovation by rewarding employees for their ideas. Offering both financial and nonfinancial bonuses will motivate employees to go beyond their specific requirements of their jobs. All of these strategies however need to be economically feasible for the company to implement. Shareholders need to be notified that these changes will benefit their short and long term investment in order for them to get on board. General Dynamics needs to arrange meetings with their shareholders and notify them of the changes that will be administered by the company. This allows them to prepare for the shift in the company, and make decisions on whether they approve or are against these strategic decisions. Another potential improvement on the production process for General Dynamics would be to operate internationally. Currently, the majority of their offices, headquarters, and facilities are located within the United States. This gives the company an advantage in some cases as clients like the fact the business is entirely based on their home

The company has been very successful for a number of years, and it is important for them to not rest on their laurels. The competition in their industry is rapidly increasing on a daily basis. (Value Line, n.d.) The organization needs to look for ways to continuously improve, as well as new opportunities to expand. This is where the strategy to promote innovation and reward employees for new ideas comes into play. Having a wealth of ideas from many individuals allows the company to find alternative ways to improve their overall business. Hiring a highly skilled labor force, evenly sharing the wealth between departments, and expanding their market reach will ultimately improve the companies ability to compete. (General Dynamics, 2018) Having a wealth of different and innovative ways to stand out will allow General Dynamics to greatly improve their market reach. Improving their business ensures that the strategic plan in place is actually working. The company's strategic plan is ultimately measured by how well they are performing in the marketplace. The company has been very successful throughout time, but these strategies could take them to the next level in terms of profitability. Another key factor General Dynamics to consider is to simply narrow down their overall business. The company has so many ongoing projects and departments that it can cause issues in proper management. They