Opportunities • New acquisitions – Expanding in pay TV and home communications • Keeping its cutting-edge technology and its high quality customer service • Improving sales networks by diversifying its products - Opening up emerging market segments Sky is investing a lot in the broadcasting market via the acquisition of 100% of Sky Italia and 57.4% of Sky Deutschland from 21st Century Fox, and it is planning to solidify even more its business in Britain. The firm has multiple partnerships with UK creative industries and is investing more than £2 billion a year for high quality channels, technologies and advertisement It aims is to create broader market opportunities via improving its core business (pay TV) and expanding it in adjacent areas as advertising, internet, betting and gaming. They are trying to match with a deep understanding of customer needs and best in-class customer service. The company is operating in an interesting and fast-changing market place which is opening up a broader opportunities to take advantage of. …show more content…
There are several opportunity to expand its customer range through different channel and the company has to be able to fit its products in every single platform. In fact they have the opportunity to sell more products to different clients by meeting the massive demand in place for TV services. They have already transformed its strategy in a multi- product approach, embracing more customer via selling different product. (for instance pay tv, broadband and mobile services) As a result of that connection between different products that are offering, Sky could take lots of advantages and increase in sales in case customers consider the company reliable and able to deliver best-in-class service. In the future, it could represent one of the best way to grow and the company has to take this in