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General Motors Crisis Case Study

826 Words4 Pages

The General Motors crisis is a prime example of exactly how a crisis should be handled, and subsequently yield results that not only averts a crisis but helps a company to protect its reputation and avoided decline in sales. Mary Barra the newly appointed chief executive of New General Motors was obligated to recall one point six million small cars because of faulty ignition switches which was linked to multiple fatal crashes. The company’s initial response to the crisis was very shaky and left room for wrong perception. The company announced when the CEO Mary Barra was called to congress, that they were replacing the chief communications officer of General Motors. Initially, that decision appeared to be a poor response to …show more content…

As stated in our text “Crisis Communication” Steven Fink states that “Crisis communication is managing the perception of that reality. It is telling the public what is going on. It is shaping the public opinion.” (Chapter 2 pg 8). The General Motor recall is a great example of how the power of leadership and the use of executive communications is the key to the containment of a crisis. Basically, the use of transparency and perception throughout the entire fiasco set Mary Barra apart from other CEO’s, it made her look credible and by threating the victims justly, she made a massive statement that the companies ultimate goal is to provide safe vehicles for their consumers regardless of the …show more content…

Facebook was one of the companies that was in the news for treating their consumers’ data carelessly. Basically, the company decided it was a great idea to conduct study or a psychological test on all of its social media members, with the intent to manipulate their emotions without their awareness or approval. Facebook Chief Operating Officer Sheryl Sandburg attempted to repress anxieties by stating that the research, “was poorly communicated and for that communication we apologize” (Sheryl Sandburg). Therefore because of the company’s lack of transparency and weak apology, it raised more questions than the company was able to

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In her document “ The Fakebook Generation,” later to be published in the New York Times on October 6, 2007, Alice Mathias enters the topic of the most used social networking service worldwide, Facebook. Mathias debates on Facebook’s claim of being a forum for “genuine personal and professional connections” and tries to influence her readers to ask themselves if the website really promotes human relationships. The author illustrates in her document the power and impact Facebook had on the population by convincing to be “a place of human connectivity,” but states her idea of Facebook missing its real reason of enriching human connectivity. Mathias goes on how Facebook became more as an “online community theater” than a functional service tool. She provided examples like people who announce relationships with Chinese food in their status in order to make others laugh instead of providing useful updates.

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In the article, “How Facebook Makes Us Unhappy”, the author, Maria Konnikova deals with the issue whether Facebook makes its users unhappy. She is being neutral as she does not use bias language in this article. She provides various researches which proved that Facebook does make its users unhappy. Besides, there are also research findings which proved that Facebook does give some benefits. The author used general languages through which she is being objective to inform the public about this issue.

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References O'Keeffe, G.S., Clarke-Pearson, K. (2011). The Impact of Social Media on Children, Adolescents, and Families. The American Academy of Pediatrics. Retrieved October 16, 2015 from http://pediatrics.aappublications.org/content/127/4/800.short In this article, O'Keeffe, M.D. and Clarke-Pearson, M.D. weigh the positives and negatives of social media against each other.

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Social media has a major effect on today’s society. People are being manipulated, influenced, and even brainwashed from apps and websites they use every day. Social media is used to hold social interactions, promote events or products, and keep people up to date on all kinds of news. Because social media can do so much for its users, it basically controls every aspect of their lives. In Aldous Huxley’s, “Brave New World”, social media wasn’t controlling their society, but other technologies like the Bokonovsky’s Process, the Feelies, and Soma were.

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Being publicly traded company leads earning much more money than other social media network, worth a lot with fewer employees, a stronger management team and a clear target market in display advertising. However, by time Facebook will be challenging to maintain engaging users and not alienate them as Facebook users will face significant pressure to grow quarter over quarter that may degrade the user experience if the way to achieve that is to blast more useless ads to. So, it’s important for Facebook to maintain the alignment between the needs of their shareholders and their customers (Users) because of the accountability earned, making big mistakes will not be affordable in future. 3. It appears that FB operates with an "oops, I did it again" philosophy.

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Communication in a crisis is vital. It is often the first aspect of teamwork to go because many team members have different ways of dealing with a crisis. It is important to slow down for a moment and communicate what you are doing so there aren’t any errors. Simply stating what you are doing allows the other teammates to plan for their next steps. Organization is also hard to keep when things change unexpectedly.

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The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.

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Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion.

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