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General Motors Corp.: Business Analysis

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Research Analysis for Business It is my responsibility as a Business Consultant officer for General Motors Corp. monitoring all activities of the company and then review them thoroughly to be able to device more cost-effective and profitable business plans for the organization. General Motors is one of the principal auto makers in the United States and across the globe marketing their automobiles and innovative style. According to “General Motors” (2014). During the earlier years General Motors only held Buick Motor Company, several years later the automaker obtains multiple corporations including Oldsmobile, Cadillac and Pontiac.” (History & Heritage). This Research Analysis will examine the market structure …show more content…

When GM analyses their competition, they need to ensure they are comparing alike vehicles so they can correctly gain the exact data and price their goods in order to make the most of profits. General Motors has demonstrated increase in demand during the past three years. This can be valeted by total sales and records of profit. The Market for Chevrolet crossovers, Cadillac’s and Buick’s percentage of sale went up significant. The Data obtain from the Wholesale vehicle is representing sale made directly to dealerships and others like Fleets to Corporations. This validate an increase in General Motors product demand over the last 3 years. slight decrease in demand occurred in the year 2005 in comparison to 2014, recovering smoothly in 2016 (General Motors 10K 2017). The below chart shows total vehicle sales (in …show more content…

Gm has to take into account all the aspects that disturb fixed cost, as well as factors affecting variable costs. General Motors works in an Oligopoly market structure, my recommendations with a positive increase on GDP and PCE General Motors would have any problems rising their sales and profits. This has been established with a record first quarter profit Alone this year. The recommendation I would make to improved financially General Motors would be to reorganize shifts so they do not have to pay any overtime money by Organizing their shifts working hours according with the company needs this potentially would reduce the variable cost of manpower per vehicle. Also, in order to reduce direct labor cost, I would implement FLEX work schedule (weekend Shift) This shift consisted on 3 work day starting Friday ending on Sunday, compensating full time employees a full 40-hour work week. This initiative would not only create jobs in the community but will also reduce direct labor cost to the company. I would emphasize on Cross-Training current and future employees so a significant amount of the work force at GM would be capable of working in different stages of a assembly line the outcome of this actions would be reduction in

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Would you rather have a Chevy that will run longer and costs less for gas or a Ford that won’t last as long and that has higher gas prices?Chevy’s are better than Ford because they have many more sales and are the fastest growing company compared to Ford (ranked 2nd place, ford 6th), have a better powertrain warranty than Ford, and Chevy’s gas prices aren’t as high as Ford’s. First reason why Chevy’s are better than Ford is because they have many more sales and are the fastest growing company compared to Ford (ranked 2nd place, ford 6th), have a better powertrain warranty than Ford, and Chevy’s gas prices aren’t as high as Ford’s. According to John LeBlanc, a car expert, GM is ranked 2nd place in America which includes Chevrolet which is one of the best selling brands in the GM family.

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Current Strategies: Kohl’s Department Store plan is to operate many stores as possible after 5 years. Additionally they planning to have the “Lowest Prices of the Season” sale for the every customer. Kohl’s will still continue their coupon and discount cards to attract more customers. Kohl’s strategy is to have many sales as possible by having low prices of their products (Cadence, 2010). Macys on the other hand strategy plan is to attract customers by offering superior selections of products with reasonable value.

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Ford Motor and Chevrolet, both owned by General Motors Company, are the two biggest brands in the United States. Both Ford and GM are leaders and very big competitors with brands and models that compete all over the US. Ford’s largest brand is simply, Ford, and GM’s biggest brand is Chevrolet. The price is always the main concern when buying a new or used vehicle.

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