Global Warming: The Cause Of Climate Change

The Earth has existed for more than four billion years. Humans have made an impact on the Earth from around two hundred thousand years ago. However, it has only been since the last century that the debate about the human effect on the environment started to become recognizable. Just fifty years ago the first protests and movements demanding the human race to slow down and rescue the planet begun to raise global awareness. This plea for consideration for our planet has appealed many, and nowadays is one of the causes with most people involved. One of the causes which has caused the biggest impact has been climate change. All the debate revolving around Global warming has become very relevant. As you may already know, global warming refers to

As I have said before, global warming refers to the increase of temperature, this causes a lot of natural disasters. Disasters such as strong hurricanes, rise of the sea level, Arctic ice melting, droughts, heat waves, etc. It is clear that this phenomena has a negative impact on the planet, however, the name “global warming” itself includes the negative view. For example, another name given to this phenomena is climate change, a name that is softer and does not imply such a high magnitude of the problem at hand. Climate change refers to an adjustment, it does not necessarily mean that it is a problem. On the other hand, global warming makes reference to a universal problem that does not extent anyone. When ecological institutions talk about fighting global warming, they are assigning responsibility to everyone, because a global issue includes all of us. This is the first tactic they use in the debate to fight this issue, they won't say it is climate change, it is vital for them to emphasis on the seriousness of the problem, to include everyone because it concerns the whole world. For the ecological institutions, climate change does not exist, but global warming

One example is the Slogan “Reduce the Footprint” of the FOE campaign. Unlike the past examples, this one does not influence you in order to support the campaign, instead, it conveys specific information that makes you feel a certain way. As shown with the pie chart, the main feelings that this slogan evokes are guilt and responsibility, in consequence, people sympathize with the campaign and helps to promote it. It disguises the responsibility it assigns us, and the way it is supposed to make you feel. When doing my research I also found another example which has a similar case as the last example exposed. This is the “It’s time to act” campaign. This main focus of unspeak in this campaign is not to create a negative counterpart, instead, this example shows how the ecological institution is blaming the human race and inviting us to make a change. As it is seen on the charts above, the feelings this slogan provokes are responsibility and awareness. The campaigns succeeds highly in introducing their goal to hide information. We know that we have footprints, but also that the main environmental problems nowadays were caused by us, and we are the responsible ones. The blame and knowledge of responsibility is on us, just like the campaign intended