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Grace And Mercy Care Marketing Plan

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Recommended: Consequences of aging population

Marketing plan
Grace and Mercy Care giving services will be based on clients referred by Arizona Departments of Economics Security Disability Department (AZDES/DDD) and other organization such as healthcare facilities, physicians, and other healthcare professionals.
Medicare will cover the majority of these clients with a smaller portion being insured by Arizona Medicaid or other private insurance carriers. Market Segment
There is a tremendous need for home health care services in the state of Arizona and the United States as a nation because of aging population and long life span expectation among the United States citizens.
People now prefer or choose to return to their own homes after …show more content…

Grace and Mercy Care will provide quality and effective services in the industry to become highly competitive as is part of the organizational business strategy.
Grace and Mercy Care objective is to provide the best quality services and more competitive in the market, as quality services, reliability, and trust are key factors consumers and refers considers when purchasing home care services. Pricing
Pricing of home care services does have much influence on client’s choice because of the facts that most of the services are reimbursed by private insurance companies and Medicaid, reimbursement rates are set by those entities. Competitive Advantages
Consumers of home services generally will not compare service providers directly. Usually they follow word-of-mouth …show more content…

Financial plan
The principal source of the organization financial growth is through cash flow, it is clear and imperative after effective evaluation that growth will occur in phases. We identified that we will have to build the business in phases as indicated on the attached spreadsheet (Appendix B), for the Revenue projection of five business years respectively.
We made our projection based on inflation and unforeseen circumstances; business growth is to be Contingency plan
Victoria and family will invest part of the financial investment into the business account until the business is able to support its operating expenses. Victoria will continue to work at her current company as a financial analyst, and her husband Jonathan will support the business working as a claim analyst as well as

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