Grand Isle Fishing Advertisement Analysis

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The Grand Isle Game Plan fishing advertisement is located in the July 2017 Louisiana Sportsman Magazine. This advertisement is very flavorful to the fisherman’s eye by immediately grabbing your attention with the pictures and the summary that is presented. Grand Isle is being showcased as the sportsman paradise of Louisiana with great short-run fishing pretty much year around. The pictures in this advertisement display a beautiful catch of various sizes of fish that can be caught around the island. The angler holding up his great catch with the beautiful background plays well to the emotions of the reader viewing the ad. The fishing game plan is a well thought out ad setting up a fisherman’s dream as it reveals fishing locations around the …show more content…

This advertisement takes advantage of an angler’s passion by luring them in with the very attractive pictures. A picture of the delighted angler holding up a beautiful Grand Isle speckled trout is very appealing to any fishermen. The picture itself offers a sign of ease while fishing the waters in Grand Isle. The gorgeous blue sky scenery in the background and the calm gulf waters provides for perfect conditions for an easy day with a rod and reel in one’s hand. The angler is wearing a baseball cap and sunglasses with a long sleeve fishing shirt that suggest the weather and atmosphere is luxurious and pleasant. The monster trout the angler is holding will make most fishermen’s heart race with excitement. Most will imagine themselves watching their cork disappear under the water and reeling a fish in with enthusiasm. Another picture in the advertisement is a woman holding an attractive redfish that is well over the required legal limit of 16 inches in length. This picture communicates more than one meaning to the reader. Women can catch fish just as good as men. This ad obviously is trying to allure women to the sportsman paradise. Another message this picture is sending is that you can catch not only speckled trout, but also nice size redfish in Grand Isle. There are plenty of anglers that enjoy the fight when hooking up to a nice size redfish and this picture shows that they can be caught in Grand