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Gratification Theory

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I no doubt use different types of media every day. Whether it’s my phone, computer or the radio I can’t seem to escape the media world we live in. I watch a lot of TV especially TV shows like supernatural which is an American fantasy horror TV show. This fits into the diversion aspect of the uses and gratification theory because it helps me seek relief from boredom and also because it’s entertaining. I also watch a lot of sports on TV because I enjoy it, and I like to watch sports with other people because I like to talk about what is going on. My motivation for watching sports is that I enjoy it and it helps with interacting with other people which fall under diversion and the social utility aspect. Another form of media that I use to help …show more content…

I knew media was a big deal in my life but I didn’t know how much until I did this assignment. Logging my media use really surprised me. I didn’t realize how much I rely on music to relieve me of boredom. Without music on my phone, in my car, and on the internet I don’t know what I would do to help me pass time. I also realized that I didn’t even watch a lot of TV during that week because I has a lot of school work but when I added the amount of time I did watch TV it was still a lot. That time could have been used to do homework or workout. The GPS on my phone is another big thing that I rely on a lot and I realized that it’s really important. I learned that I do check my phone throughout the day to gain knowledge and know what is happening in the world. My day without media also showed me how dependent I am in all of the media I use. It showed me that I get bored easily and when I do I used my TV, phone, the internet to help me escape the boredom. The media I used not only allows me to escape the boredom but it also keeps me up to date on events and situations that are happening. Even though I don’t text a lot of people every day having my phone gives me a sense of having the capability to reach my friends and family. My day without media made me feel powerless and isolated from the world in a

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Entertainment is plays a massive role in today’s society because people get enjoyment and relaxation from it. Certain forms of entertainment appeal more to others, but one specific type that people love is athletics. Each sport has unique fans and plenty of them. An extremely common sport for adults and children is football. People all over the country play for professional football teams and semi-professional teams and get paid insane amounts of money to do just that, enjoy a sport.

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The Overuse of Television Kameron G Loyd BYU-Idaho  During an average week, how much television does the average child watch? Parents, educators, and concerned citizens alike would be appalled at the answer of 1,480 minutes (BLS American Time Use Survey, A.C. Nielsen Co.). They would also be revolted by the statistic that 54% of four to six year olds would rather spend time watching television instead of spending time with their fathers (BLS American Time Use Survey, A.C. Nielsen Co.). In 1984, Neil Postman saw how devastating television watching was becoming to the culture of America, and gave a speech to the literary community at the 1984 Frankfort Germany Book Fair entitled “Amusing Ourselves to Death” which deals directly with this monolithic issue. Although the speech and subsequent article, published in Et Cetra, were directed at the publishers, writers, illustrators, etc., all those who read this article can also benefit from Postman’s overarching desire to decrease the hours of mind-numbing television watching.

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Today’s society is one of instants: Instant downloads, instant messaging, instant shipping, instant oatmeal, instant movies, instant gratification. For many, the idea of having the world on a whim is a thrilling human achievement. For others, such as Paul Roberts and Aldous Huxley, this instant gratification is their nightmare. In Robert’s case, he theorizes that humans are designed to work hard and to struggle. By taking away any sort of effort and hardship, humans are being numbed, dumbed down and destructive.

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Although I have never played the game of football, watching it and many other sports, live and on television, is one of

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The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

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Jerry Mander in his book ”Four Arguments for the Elimination of Television” shows how television is creating addiction, giving as exemples a 3-year $5 million study done by NIH, that showed that television can be ”addictive and hypnotic”, and how political figures tried to stop such researches(”The President suppressed the study and commissioned another group to re-do it”). Mander also mentions about Marine Winn’s work, that talks about the effect called ”The Plug-In Drug” created by television, wich is wielding an addictive influence on the very young and it is causing dependency simply by showing ”ever-changing array of sights and sounds coming out of the machine” and ”wild variety of images meeting the eye”. As a result, the media is not just showing addictive programs but it also selects for us what to watch, and by creating dozens of programs they gives people the imprestion that they choose what they are watching, when in fact, the information it is easilty

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Introduction A. Attention gaining device: Many know about the aspects of sports on the field, but do you know their contributions off of it? B. Relevance Statement: Sports are involved in many facets of life that either affect us or the people around us, which makes it important to understand the contributions sports have made. C. Credibility Statement: I am a huge sports fan so I have always been interested in things like statistics, players, and sports history.

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We all use it. Whether it is a text to your significant other, a hard work day on the job, a quick drive to the store, even something as simple as going to church, no matter where we are we always seem to be using technology. Technology is a growing issue with each passing day and even though there are positive effects it also has its negative side. It affects the things we do such as communication and playing, but most importantly affects our brain with our daily thought process. Today, Im going to inform you on how technology has affected you and your daily lifestyle habits.

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This can help you avoid getting bogged down by negative thoughts” (Source 3). So, sports are more beneficial than harmful because they help take away those negative thoughts that lead to that dangerous path. Also, participation can defend you from becoming depressed because you usually play a sport because it is exciting and you enjoy playing, or like the support system it gives you. So you become happy overall, since you’re doing something that you love and are passionate about. It creates an environment that is used to allow a person to calm down, relax, and have fun.

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The Uses and Gratification theory by Elihu Katz came into existence when the theorist concocted the idea that individuals utilize the media to their advantage. The point of view rose in the mid 1970 's as Katz and his two associates, Jay Blumler and Michael Gurevitch kept on extending the thought. The theory was contemporary since it repudiated more seasoned perspectives that expected the gathering of people was an inactive gathering. The Uses and Gratifications Approach sees the gathering of people as dynamic, implying that they effectively search out particular media and substance to accomplish certain outcomes or delights that fulfill their own needs.

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(Anaeto et al, 2008, p. 71). Uses and Gratification theory has also been used in models that attempt to identify how people choose among media. A good example is Lacy (2000), who suggested that five communication needs (surveillance, diversion, socio-cultural, interaction, decision making and self-understanding) combine with other variables like quantity of news and media featured such as cost to determine how much time people will spend with various

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Motivation is essential for a group as well as an organization. In the eyes of the leader of organization McDonald’s, authorizing and inspiring staff members to do the best in their job and they’re capable of helps create job satisfaction, lowering gross revenue in an industry that has a standing for stimulating its employees. In addition, a glad, stable workforce not just conveys better customer service; it is likewise more compelling at building deals and attracting repeat business. There are five concentrate benefits of employee motivation which Mc Donald’s approached at: 1. Improved Productivity 2.

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This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think. There are many agents of socialization that can influence an individual lifestyle and one of the agent is mass media, which means that mass media can affect an individual self-concept, attitudes, or other orientations toward life especially the adolescents. The fact that there was a time when the internet, television and cell phones were considered a necessity but now the mass media seems to be more of a commodity to teenagers, because we can see that most of the adolescents tend to spend more time on the electronic devices rather than going for outdoor activities. Based on the researched, we found out that every people in the society

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Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

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Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

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