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Great Depression Advertising Analysis

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The Great Depression changed advertising in the way that it was done. The Great Depression effected the United States in a huge economically way. People did not have the extra money to food sometimes; therefore buying leisure things was not option. In an industry that relies on a selling of products, advertising took a major hit. Advertising continued to attempt to get people spend money, despite the fact that nobody had any. There had to be a way for advertisers to sell their products that made people feel like they would be getting a value. According to Marchand, “ Advertisers did not like to become the bearers of bad news; still they needed to make the messages about their products ‘newsworthy’. To do so often meant to show how the product-in …show more content…

It is an industry that depends on people buying not only things they need but also things they do not. When we look back on them and we read that you can save this much money so your kid can have new shoes, we are able to see the struggles they went through just to buy things that today we buy all the time. This decade of advertising helps strengthen the argument that advertising is like a time capsule because looking at it, you can tell that the entire country was at a low point. As soon as they got through it, World War II began. World War II changed the advertising industry because during it the entire country was focusing on the war. A lot of men enlisted and went to war, which meant women had to work outside the home. Advertisers had to justify their usefulness to the war effort, “Advertisers began to incorporate war-related messages into their product and institutional advertising. But the industry leaders were still searching for a better public relations strategy, one that could improve their relationship with Washington and help secure markets for postwar prosperity. Thus they were delighted when the government approached them with a request for promotional assistance. The result was the formation of the Advertising Council in early 1942. The council’s involvement in war-related information campaigns more than answered the industry’s need for a perfect public relations vehicle, and its first victory was helping to secure advertising as a tax-deductible expense for business” (Stole, 2012.

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The Great Depression, the worst economic low in America’s history, marked the end of a period that was known as being happy for all. The “Roaring 20’s” as they are often referred to, were a cultural transition in America. After the first World War, Americans celebrated by buying things they couldn’t afford, and investing in stocks (two things that often went hand in hand). During this time period, however, the rich got richer and the poor got poorer. This wage gap is not the only economic issue that can be seen in this period.

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Roland Marchand synopsis of advertising in the 1920’s is an invasive look into the subject matter of advertising. He contributes a lot of the success of the advertisement of this era to the new found characteristics of advertising becoming more humanised and psychological than in the past. This new ideology would have a profound effect on consumer and change the way advertising would be done from that point on. As mentioned in chapter 6 Big Business wasn 't frowned upon like it was before World War 1 so the market was ripe for the taking as new light has shined on the companies.so advertisers would start to use a technique where they would display a consumer in a personal dilemma. Then long and behold the Product or advertiser would guide consumer

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When The great depression struck it hit the economy and the people hard during the Great Depression, The Federal Government took a more active role in the economic, political, and social problems centering around the Great Depression and their new role also developed more effective answers than their past role in inactivity. Americans all over the world were listening to the radio and hearing the news of the crash of the stock market. The Great Depression was important to U.S history because it showed us the flaws in our financial system and now we are able to fix those errors. At first,"Herbert Hoover had bad luck to be president when the great depression hit.

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