Groupon Business Model

Groupon Groupon being a global e-commerce marketplace connecting millions of people, with their local merchants through benefits, and discounts on activities, travel, goods, and services. The compamy stands one of the fastest growing technology companies of the decade. Despite merchants becoming hesitant the company continues to expand thanks to their resources. With more than 11,000 employees worldwide, it’s becoming difficult to ignore Groupon. Despite holes in their business model, their capable workforce lead to a 700 million dollar increase in revenue according to the company’s 2014 financial report. The fact and the matter remains that Groupon in its current state is a sinking ship, however with education, and proper company support, Groupon can not only turn things around for themselves, but

Existing in more than 45 countries, and five hundred markets, Groupon has proven itself a new company. With an immense plethora of employees working to advance the company towards mass success, and it's name being present almost wherever there are people, it seems inevitable to neglect the company's existance, and impact which in turn generates more, and more customers with the aid of subliminal propaganda to ones subconscious, which resulted in generating the company a revenue upwards of 3.2 billion dollars (USD) in 2014. Offering one "Groupon" per day in every individual market at the commencement of the company and working as an assurance contract proved succesful for groupon at first, rendering it capable for the average person to utilize with ease, however the company toying with it's business model, and manipulating it's agenda to focus more on attracting new customers rather than catering to their present customers drove the business into a pitfall. The necessities required to remove itself from this tar pit of a predicament Groupon has found itself in lies within the core compitencies that the company