ipl-logo

Groupon: The Future Of Daily Deals

1085 Words5 Pages

The Future of Daily Deals
Groupon appears well-situated for growth, and the company's long-term strategy involves offering POS services and apps that integrate daily deals and give restaurants the ability to offer instant deals, based on real-time business. The company is developing a POS system with Breadcrumb that includes credit-card swiper, cash drawer and wireless access. Other Groupon initiatives include

The company purchase Savored to give it the ability to reserve tables at more than 25,000 restaurants in 28 states.
The Gnome, a tablet-based ordering system, allows restaurant staff to track cash, redeem coupons, handle credit and debit transactions and integrate with accounting and marketing software.
Breadcrumb's POS system will …show more content…

The learning curve could provide enough information and feedback so that you could craft more effective deals in the future. You can determine the optimum number of vouchers to sell and put better limits in place to prevent losing money on food costs.

Read the Fine Print
You need to craft your offer so that you can afford to receive 23 percent on the dollar for a certain number of redemptions in any given service period. Remember that you might have other coupons coming in from various marketing promotions, so craft your offers to prevent excessive coupon redemptions.

You should plan your offer in such a way to get the best possible response from new customers. This includes offering a Groupon deal on an expensive tasting meal where customers get a taste of each of several entreés or including a wine or cocktail tasting event for a party of several customers. Avoid letting Groupon set too many of the offer’s details because you could end up with a dining room full of Groupon users who're just trying to save money. Limit Groupon and other promotional offers to different redemption periods to prevent ending up with "all-coupon" …show more content…

The idea here is to upsell people and get them to return. Unfortunately, some Groupon users might be poor tippers because they're coupon-cutters. Overwhelmed staff might easily treat these customers as second-class citizens, nuisances and one-off visitors. People who aren't respected and treated poorly certainly have no incentive to return, no matter how good the food.

Even if your staff performs like the champions that they usually are, an influx of customers could slow service to regular customers or create a different dining environment. That's why it's essential to troubleshoot any customer-service issues quickly. Your staff can't neglect either the Groupon users or their regular customers. After selling hundreds of deals, restaurants should prepare for an upswell in business on the same day, the next day and the first weekend after the deal by scheduling extra staff or having workers on-call to deal with the extra business.

Concluding Thoughts
Careful number crunching and using Groupon selectively can be quite effective, but the process takes some detailed

Show More
Related

Similarities Between Zamzee And Foursquare

275 Words | 2 Pages

Braxton Whited Whited 1 Dr.Cobb ELA-Writing 12 2 16 Have you ever heard of either of these companies Zamzee or Foursquare? In this passage you will learn about how these companies turn everyday things into fun games to where you can win prizes. Zamzee’s program is way more exciting because of the gifts that they offer to you. However, Foursquare has a pretty cool gift, but would you want to be the virtual ruler of a certain place of get free prizes like gift cards, electronics, etc.

Read More

Kudler Fine Foods Project Feasibility

738 Words | 3 Pages

This idea sounds feasible because it allows for customer growth. All customers like earning rewards. The system needs to track statistical data like date, time and purchase

Read More

Jeremy Wilson Inventory Analysis

1060 Words | 5 Pages

We discussed the idea of a perpetual inventory system. Jeremy says that Chick - fil - A has not implemented anything nationwide yet, but that some stores are testing something similar to a more perpetual inventory. Jeremy likes the idea of having things tracked from the time they are received to the time they are sold, always knowing what i s on

Read More

Totem Lake Action Plan Paper

1380 Words | 6 Pages

As part of our business strategy, we are evaluating our store's products and services to identify opportunities for improvement. This analysis involves a comprehensive review of our product mix, pricing strategy, and customer service experience. We are also seeking feedback from both customers and employees to gain insights into how we can better meet their needs. To ensure our staff is prepared to meet these needs, we have implemented the back-to-back strategy that offers a session at a 20 percent off rate every time a customer has completed a session with us.

Read More

Mdelic Wasatch Outerwear Case

1376 Words | 6 Pages

Discounting our products may seem antithetical to increasing sales, but even offering a slight discount can make your products and services more attractive to a client. 3) Use Social Media to Your

Read More

Cvs Health Strengths And Weaknesses

426 Words | 2 Pages

A customer may receive personalized coupons sent through U.S.P.S, through email where they can then send to their card, or by visiting a kiosk at the store. With the help of the coupons and ExtraCare Bucks that are earned by making certain purchases during a sales event, CVS Health’s front store or the retail section have increased sales by over 80% (Business). W-Weaknesses: The decision in February 2014, to remove all tobacco products and only sell smoking cessation products in the retail section of its stores, has caused CVS Health

Read More

Summary: A History By Bruce Cumings

423 Words | 2 Pages

Bruce Cumings is a professor of history at the University of Chicago. A distinguished author who received the 2007 Kim Dae Jung Prize for Scholarly Contributions to Democracy, Human Rights and Peace; Cumings book, "The Korean War: A History," is dedicated to the memory of the South Korean president Kim Dae-Jung, who promoted a "sunshine policy" with the North. A historian with many books chronicling the Korean War, Cumings explains how a post-WWII America became involved in a Korean civil war that to this day is still unresolved. Cumings explains how the Truman administration, US military, and American public misunderstood, underestimated, and ignored the effects of Japan's decades long colonialism of Koreans.

Read More

Interest Group Interest Groups

701 Words | 3 Pages

The member services that people receive that are in this group is wireless discounts, credit cards, mortgages, and insurance

Read More

Analysis Of Chipotle Mexican Grill

2699 Words | 11 Pages

Its objective is to retain and promote the best managers possible at every location to best influence the food and the customers positively. A unique method of staffing was enacted at Chipotle. The staffing structure ensured that the hourly employees could be promoted to better and higher paying positions and even into management. This career progression attracted and retained the best human resource talent and provided a motivating and positive career trajectory for lower-tier staff. The ability of managers to reward or withhold tangible and intangible rewards allows for the development of a meritocracy.

Read More

Panera Bread Competitive Analysis

169 Words | 1 Pages

This concept is now one of the most popular for a preferred dining experience, and new entrants are eyeing the market on how to enter, and existing restaurant titans are figuring out how to compete with these new disruptors. Some entrants into this segment have

Read More

Competitive Advantage Of Costco's Business Model

1090 Words | 5 Pages

Costco’s business model is centered around offering a smaller range of products at incredibly low prices which attracts the consumer. In order to supplement this lowered profit margin, they require their shoppers, both businesses and individuals, to purchase annual memberships. The membership fee accounts for a majority of the company’s profit. Furthermore, Costco operates its under a wholesale warehouse style which eliminates the need for excess handling and workers in the store. The stores are stocked to carry certain big ticket, ‘limited time offer’ goods so that customers feel the need to take advantage of the deal because it may not be there when they next return.

Read More

Hi-Value: The Everyday Low Pricing Strategy

762 Words | 4 Pages

The everyday low pricing strategy works best in a broader store positioning strategy and supported with advertising. Hi-Value doesn’t need to be the lowest priced supermarket in the area for the everyday low pricing strategy to work. Lowering pricing needs to be used by all in the area or else Hi-Value will confuse our store image and positioning. Hi-Value must look at recent consumer research to see how we are positioned and how this pricing will change our image. There is potential to reduce operating costs.

Read More

Argument Against Tipping In America

654 Words | 3 Pages

Today, Americans love tipping more than ever. Tipping accounts for around $44 billion in the U.S. food industry alone. However; tipping isn’t what it used to be. Tipping has turned from a gratuity into a moral obligation and it has become more of a problem then you might think.

Read More

Swot Analysis Of Just Eat

1245 Words | 5 Pages

1. Just Eat Just Eat is an online platform dedicated to the intermediation between restaurants and consumers in the takeaway food service. Since the beginning of their activity in Denmark starting on the mid 2001, the company has managed to expand to other 12 countries (see Exhibit 1). This report is going to analyze their 2nd expansion, which took place in the United Kingdom during the year 2006. Before getting into this point, let us introduce how Just Eat works.

Read More

Starbucks Ethical Sourcing Case Study

945 Words | 4 Pages

Mobile application payment option generates barcode to be usable in targeted stores. Mobile marketing strategy is used by Schultz has establish it as an important channel to reach and interact with consumers and give rise to a higher level of emphasis placed on the marketing mixed used in mobile devices. Starbucks enables customers to receive rewards in free coffee after usage of the mobile application in a certain amount of purchases via the card. This also serves as a positive reinforcement for users of the mobile reward card (Alreck & Settle, 1999).

Read More

More about Groupon: The Future Of Daily Deals

Related Topics

Open Document