Earlier in the years of the 1920s there was this phenomenon called “Radio” that was manifested. It was simply used as a reporting tool to help spread messages to the general public later for others uses such as entertainment, weather and etc. As time progresses and technology, another phenomenon begins to stamp its dominance along with radio called “Television” (TV). Certain entertainment shows that were on radio made transitions to television in the 1950s, such as “The Lone Ranger” (Gomery, p.130). While TV replaces radio, a craze for westerns were in demand because of innovation and popularity for seeking programmers.
As picture began to format television screens, the demand for westerns seemed fitting into crossing over to the living room. “Producing westerns that would appeal to adults, who after all comprised the bulk of the audience for primetime programming” (Gomery, p.130). The road of this innovation led to the birth of westerns for primetime screening. Many felt that primetime screening viewers were led by teenagers. In order to help the appeal for westerns, they made its viewing more
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Gunsmoke, was a genre for adult western created by John Metson that dominated its competition from 1957-1961 for the start of the network era (Gomery, p.233). The showed starred James Arness, who portrayed an U.S. Marshall by the name of Matt Dillon. His character basically controlled all militant, violence activity throughout the town. This popular choice by networks executives to replace William Conrad (from radio version) led the show to be a booming success. Its transition to television was also popular because it was formally a good series on radio. With the right production behind it, it turned out pretty successful on television. Therefore, as of 2005, its still remains the longest running primetime