ipl-logo

Harley Davidson Executive Summary

3261 Words14 Pages

SUBMITTED BY TEAM DIGBY ASWANTH KUMAR (13UTA07) LAVANYA V (13UTA19) PRIYANKA R (13UTA27) VIGNESH.P (13UTA37) SHRUTHI.R (13UTA46)

I) EXECUTIVE SUMMARY Harley Davidson is an American motorcycle manufacturer who is known for their heavy weight motor cycle. Harley has a very strong brand name and reputation. The Harley Owners Group is also a key to Harley’s success. Harley Davidson operates in two segments :(1) financial services and (2) motorcycle related products. Though there is a decrease of 2.3% when compared to the year 2007. There has been an increase of sales in the European market. Thus Harley Davidson should focus more on the international market …show more content…

 The HOG (Harley Owners Group), which have a 7, 50,000members worldwide, is the industry’s largest company sponsored motorcycle enthusiast organization.
 Customization of the bikes, this is Harley-Davidson’s major revenue maker.
 Harley-Davidson has a good marketing division and it’s divided as dealer promotions, customer events, magazine and direct-mail advertising, and public relations.
WEAKNESS
 High price, Harley-Davidson bikes are the costly bikes in this category. They just started making some bikes in the low cost category.
 Harley-Davidson has problems in gaining more market share in some European countries (That’s one of the main markets for Heavyweight motorcycles outside U.S).
 They still didn’t capture the Eastern countries market. The presence of Harley Davidson in this region is negligible.
 Required production is not met, analyzing the future of Heavyweight motorcycle market
IFE MATRIX:
KEY EXTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE
STRENGTH
The standard and performance segment of Harley Davidson make up 70% of the European heavy weight motorcycle market 0.09 3 …show more content…

 In Europe they can increase or expand the Buell’s market share by introducing new motorcycles.
 New hybrid bikes, low cost street bikes, and Energy efficient bikes forth developing countries and new environmental friendly bikes will help Harley-Davidson to get more market share.
MARKET DEVELOPMENT
 Harley-Davidson can bring in more vehicles to Asian countries like India and China, because these countries have a high population and the market potential is also high.
 The cost to bring in the old vehicles (old product) to India is much difficult because there are environmental laws which won’t allow that type of vehicles to come to India, and its difficult that taxes and levis are high in India, so starting a new plant in India can solve this problem. Negotiations with the Government can solve these problems.
DIVERSIFICATION
 Bring in new vehicles to new markets like India and China is a good choice, but it’s too costly.
 Bringing new types of recreational vehicles is a best choice.
IX) IMPLEMENTATION

Show More
Related

Ford Motor Credit Co. 2d 956

525 Words | 3 Pages

Key Facts: (Who are the parties? What are they fighting about? Who is suing whom for what?) Susan Kirkpatrick, Appellant; John Zitz and Transamerica Insurance Company, Appelles; Kirkpatrick originally filed a complaint in trial court for a skunk bite she received while in a pet store owned by John Zitz.

Read More

Executive Summary For Kohl's

952 Words | 4 Pages

About Kohl’s Kohl's is a retail company determined to deliver consumers with the best quality products and merchandise possible. Their corporate philosophy is that the customer is principal and that all strategies must be directed toward providing a localized product offering and shopping experience to targeted consumers through department stores and online websites. Kohl’s has been opened for more than 50 years and is one of the largest discount department store chains in the United States, having more than 1,160 department stores in 49 states (Company Research Report, n.d.). Kohl’s product mix includes household items, clothes, shoes, cosmetics, leather products, and electronics (Company Research Report, n.d.). Their overall strategy is family-focused by offering consumers quality inexpensive name brand products.

Read More

Atha Corporation Executive Summary

791 Words | 4 Pages

Executive Summary Here at the Atha Corporation, our main objective goals for the upcoming fiscal year are too; double our sales and increase our consumer market, increase employee productivity among our current employees, and to hire several new employees for each department to add to the sales and productivity for the coming year. The Atha Corporation has secured financial backing from a venture capital firm that will be allocated appropriately amongst each department to aid in the efforts of our future sales goals. Our management team is imperative to the implementation of all new ideas. All department managers are working together in conjunction with the Human Resources Department to ensure the proper management, performance, and moral amongst

Read More

Janmar Coating Case Analysis

2638 Words | 11 Pages

The company has been operating fine for years and total dollar sales have been increasing each year. If the company sticks to the status quo, they will continue to stay profitable. 2. Increase brand awareness

Read More

Harley Davidson Case Study Solution

813 Words | 4 Pages

Solution : Introduction: A budget is an estimation of particular commodity, quantity etc. It can be prepared for any number of days but generally it is prepared wither for a year or quarter... A budget may or may not become the actual outcome.

Read More

Swot Analysis Of Trek

941 Words | 4 Pages

One of the strategies was sponsorship. Trek has sponsored a number of racing teams, onsite repair program and also annual fund-raising for Midwest Athletes against Childhood Cancer. This strategy can be said that increase the company’s worldwide exposure successfully because there are not many bicycle company have carried out sponsorship in order to increase their reputation. Moreover, Trek committed itself to selling their bicycle through a specialty store instead of retail outlets. This decision helped Trek to maintain its image as suppliers’ equipment for serious bicycling enthusiasts.

Read More

Pros And Cons Of Harley Davidson

962 Words | 4 Pages

UMESH MISRA MKT 6301 HARLEY DAVIDSON 1. A description of what you believe to be the key issue(s)/challenge(s) facing this organisation and justification. Marketing issues/challenges: • One of the marketing issues faced by Harley Davidson was, should they continue to sponsor posse rider or not. Crafting Posse ride in such a way that the company can capitalize on its success and its profit making potential.

Read More

Stratsim Essay

882 Words | 4 Pages

Focusing on specific market segments allows your firm to understand the needs of a particular customer demographic and tailor its offerings accordingly. Offering unique features and technologies helps your firm stand out from the competition and better meet the needs of its customers. Finally, building a strong brand image is key to establishing trust with customers and attracting new ones. It typically takes several years to develop a platform for a new vehicle class, and several months to upgrade an existing vehicle. When developing a new vehicle, companies must go through a rigorous process to ensure that the product meets safety standards and customer needs.

Read More

Analysis Of The Corporate Culture Of Red Bull

2037 Words | 9 Pages

Worldwide presence: Red Bull is present in 167 countries of the world. This should ensure a long-term growth even if certain markets reach maturity. (euromonitor international, April 2013) 3.1.2 Weaknesses Pricing: The energy drink Red Bull is in direct comparison above the average price for energy

Read More

Argumentative Essay On Modern Day Bikers

517 Words | 3 Pages

In order to be a biker, the obvious would be to ride a motorcycle, the iron horse. A true biker is not of one riding a Harley,

Read More

Harley Davidson Case Study

1266 Words | 6 Pages

2. Women & Young Riders: The Harley Davidson Company can use its increased marketing efforts to further increase the customer base by marketing towards untapped segments. For example, women riders were purchasing about 15,000 motorcycles in 2000. After 5 years, the sales of Harley bikes to women had jumped to over 30,000 motorcycles per year.

Read More

Symbolism In Whale Rider

474 Words | 2 Pages

The bike is a significant representation of the relationship between Koro and Paikea and the safety that he provides her. In the movie, the first scene we are shown outside of the hospital is a scene of Koro and Paikea on the bike. This instantly shows the connection and relationship that the two share and the importance of the bike in the film. Throughout

Read More

Swot Analysis Of International Trade

892 Words | 4 Pages

INDIA’S INTERNATIONAL TRADE: TREND, COMPOSITION AND DIRECTION INTRODUCTION International trade is exchange of capital, goods, and services across international borders or territories. India’s major imports comprise of crude oil machinery, military products, fertilizers, chemicals, gems, antiques and artworks. Indian exports comprise mainly of engineering and textile products, precious stones, petroleum products, jewellery, sugar, steel chemicals, zinc and leather products. TRENDS

Read More

Red Bull Positioning Strategy

991 Words | 4 Pages

Asia being a promising market supported by large youth population can reap huge benefits for the company in the long term as Red Bull’s prime consumer is in their 20s. India boasts the highest number of 20-24-year-olds at 98 million, followed by China with 82 million and Indonesia with 21 million. The changing government policies leading to liberalisation of the Chinese and Indian economies would raise living standards leading to improved levels of disposable incomes, which might benefit sales of Red Bull. • Red Bull mainly has the same marketing strategy worldwide which revolves around the same target market i.e. the young generations: the students and the athletes. It sponsors various local events in most of the countries that they are active in.

Read More

Porter's Five Forces For Bicycle Industry

724 Words | 3 Pages

2.2 Industry Analysis - Porter’s 5 Forces Analysis Threat of Substitutes Bicycles and services from unknown manufacturers can provide huge substitution threats. Just as alarming for bicycle manufacturers is the internet: it is developing as an excellent medium for cheap marketing services. The price that consumer are willing to pay for a product is depends the quantity and the availability of substitute products. When a close substitute for a product is exist, industry profitability is suppressed because consumer will pick out if the price are high. Example consumer will compare the price of other bicycles with this bicycle in terms of quality and appearance, a customer can easily get another bicycle which is less difference but in more cheaper

Read More

More about Harley Davidson Executive Summary

Related Topics

Open Document