Swot Analysis Of Trek

2003), edited by Chow Hou Wee In order to create a superior situation for Trek’s company in the world market, Trek has been carried out a lot of programs and policy to maintain its reputation and sales figure. Trek has launched a program which is Trek credit card. It helps to finance the bicycle enthusiasts to achieve their dreams to have a Trek bicycle. Under this program, bicycle enthusiasts can purchase a Trek bicycle easily by using the installment method. Besides that, Trek have launched free bicycle maintanence program to capture the continuous support from the customers. For instance, 3 years FlatFix program was provided to customers who are facing the flat tires problems in the first 3 years after purchasing Trek bicycle without any charges to it. Layaway policy that launched by Trek was successfully attract the attention of customers. Under this policy, biker can purchase their favourite bike easily and pick up from store at anytime once they have clear their payment instead of paying lump sum when buying a bike. According to the Sun Zi’s philosophy, Trek has been using special tactic to create a superior situation for its company to compete in world

One of the strategies was sponsorship. Trek has sponsored a number of racing teams, onsite repair program and also annual fund-raising for Midwest Athletes against Childhood Cancer. This strategy can be said that increase the company’s worldwide exposure successfully because there are not many bicycle company have carried out sponsorship in order to increase their reputation. Moreover, Trek committed itself to selling their bicycle through a specialty store instead of retail outlets. This decision helped Trek to maintain its image as suppliers’ equipment for serious bicycling enthusiasts. In addition, Trek Company has became famous and favourite brand quickly among connoisseur market. The method used by Trek to selling their bicycle was successfully helped Trek to avoid fierce- competition in normal market with others bicycle company but also upgrade Trek’s bicycle as branded bicycle. Furthermore, Trek can be well-known in world market quickly because they were using same tactic with the above philosophy which is the indirect strategy such as sponsorship that rarely used by others company to promote their