Harpersfield Vineyard Advertisement Analysis

Wine is a stress reliever that most people like to drink in when either having dinner or simply relaxing. Pinot noir attracts many people, which is essentially made from grapes; however, the Harpersfield Vineyard is creating a new formula for the wine, by comparing it with ingredients such as coffee, dark cherries, cranberries, and chocolate. Although the primary reason for an advertisement is to delightfully attract the consumers, the Harpersfield Vineyard is boldly moving away from the norm by correlating vine with human relationships. This Harpersfield Vineyard advertising is attracting the consumers to consider their wine by relating it to human personalities. The wine acts as a mirror to reflect the dynamics of human relationships. The

Similar to the constant taste of wine, the relationship will also bring individuals to a phase where boredom will prevail over the exciting beginning. As a result. Harpersfield Vineyard is showcasing that their wine will be more delightful after the first sip by comparing it to the ingredients such as dark cherries, and cranberries. The vineyard is catching the consumers eyes by placing two perfectly juicy red cherries in between the coffee beans, and the perfectly ripped red and maroon cranberries in the shape of a star. Harpersfield Vineyard has purposefully set these two ingredients in the middle of the sketch of the bottle. Through the representation of the dark color cherries, the vineyard is trying to emphasize this thought that in relationships there will be a time where individuals won’t see each other in the eye due to the lack of a change. The wave of change will be reflected by the sexual connotation of cherries, this intimate connection will strengthen the individuals’ bond. Along with cherries, the cranberries also play a significant role in mirroring a change in the mundane relationship. Specifically, the arrangement of the cranberries in a shape of a star which represents a light of hope. This light is forecasting that the change brought by the intimate bond is moving closer towards achieving a unified relationship. A ray of hope from

As a matter of fact, the relationship in the last stage should also remind the individuals about the experience that they dealt with together and value learned. Amazingly, Harpersfield Vineyard has done an excellent job by drawing similarities between grapes’ flavor with chocolate towards the end of the bottle. The two chocolate pieces are placed on top of each other at the very bottom of the sketch of the bottle, and their dark brown color is brought to life due to the light wood background that it lays on. By positioning the chocolate at the bottom of the wine bottle, the vineyard is trying to address the readers that after almost finishing their pinot noir, the last glass of the wine will leave them wanting more, while welcoming them to be their loyal customers. Through relating wine with chocolate at the end, the vineyard is reminding the individuals that after overcoming the anxious start of the relationship to being comfortable with one another, the last stage of this journey will allow individuals to recall those moments that brought them together. In addition, the relationship will evolve into this bond where no misconceptions will take and the individuals involved will be committed to each other. The creativity of comparing the last sip of the wine to the chocolate, the vineyard is