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Harvest Wheels Executive Summary

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Description of Competition: Harvest Wheels competes with other established businesses in the market for fresh food and locally sourced goods. Local farmers markets are direct competitors, providing similar offerings of fresh, locally produced vegetables and handmade goods in communal settings. Grocery stores like Whole Foods and Trader Joe's, both known for their organic sections, compete for market share by catering to customers looking for convenience and high-quality, locally sourced products. Subscription box services like Misfits Market and FarmTaste add another level of competitiveness by sending handpicked boxes of organic and locally sourced goods directly to customers' homes. Roadside farm stands provide rapid access to fresh products from surrounding farms, appealing to shoppers looking …show more content…

While grocery stores like Whole Foods and Trader Joe's provide convenience and a diverse selection of organic products, Harvest Wheels prioritizes community engagement and direct support for local farmers. Subscription box businesses prioritize convenience above the personal engagement and community building inherent in Harvest Wheels' strategy. Roadside farm stalls and You-Pick farms offer similar fresh food, but Harvest Wheels achieves a higher level of mobility and community outreach. Similarities with Proposed Organization: Despite these differences, Harvest Wheels maintains a common goal with its competitors: to promote the consumption of fresh, locally sourced produce while also supporting local agriculture. Harvest Wheels, like local farmers markets, roadside stands, and You-Pick farms, caters to consumers' need for sustainable and healthy food options. This shared dedication to quality and locality is the basis of similarity between these companies. Room for Another Organization: The level of competition shows that Harvest Wheels can find a niche in the

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