Heinz Tomato Ketchup Magazine Ad The brand that is being promoted is Heinz and the product is their tomato ketchup. The objective of the message is to create a favorable impression. In an attempt to describe the freshness of the tomatoes used to create the ketchup, Heinz uses the slogan, “No one grows ketchup like Heinz.” This gives the impression by making the bottle look like a cut up tomato. The strategy that makes this ad stand out is the design scheme. Magazine ads rely solely on their creativity and copy to get across to the consumer. This ad has minimal copy, but the real eye catcher is the design of the ketchup bottle. The “cut tomato” look makes the bottle look straight from the vine. The target audience for this ad is millennials