The Government Employees Insurance Company, commonly called GEICO, and Esurance Insurance Services are two auto insurance companies in the United States. In their commercial, GEICO features a piglet, by the name of Maxwell, attempting to obtain a driver’s license. He then shows a clerk his insurance information on his cell phone and gets his picture taken. The ad closes with a narrator stating how much money could be saved from switching to GEICO from other auto insurance providers. On the other hand, the Esurance commercial features an elderly lady showing her friends pictures on her wall.
Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.
ads have become a lot more daring over the years. This highlights a key historical context that as time goes on, people get used to things and boundaries can be pushed. This stems from a pathos response that allows the viewer of these commericals to become more open to it and less surprised with each viewing. This allows Carl’s Jr. to keep the viewer hooked until next time and the boldness of it all allows the viewer to always be able to remember it. That is what allows Carl’s Jr. to survive today among such sharp competition from McDonalds and Burger King.
This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows
Martha Stewart’s Living magazine tends to feature a wide array of articles and adverts ranging from recipes to home decor tips. Placed boastfully on the full third page of the magazine, Lindt Master Chocolatier are advertising a gourmet truffle assortments box. A hue of bronze melting within caramel, serves as the backdrop of a three dimensional chocolate truffle receiving its’ final perfecting touch by a dessert wand. The words at the top of the page read in caps, “Mastering the Artisanal Adventure” which immediately exemplifies the skilled craft of chocolate making. Lindt, an international chocolate company uses status appeal, and demographic segmenting in an advert with the clear goal of conviction.
In the ad, the bold color of red, white, and blue is covering the background. A freshly cut Avocado and a delicious meaty burger is occupying the center, as if, trying to make the viewer’s mouth water. Although a small part of the ad, happiness is shown in the eyes of a little girl holding the flag of the United States, showing how patriotic she is. A welcoming sign to California is clearly seen to invite the viewers to visit the fascinating State of California. A stunning
Marketers can successfully reach Gen Z on their devices and will likely be remembered more than a traditional ad they may see in passing. Also, Gen Z needs some motivation to view your ad so give them a reason to look off the screen by appealing to their digital lifestyle but don’t overdo it and sound cheesy. Ad copy such as “The most Instagram-worthy brunch in town” may cause them to watch a restaurants television ad or “Snapchat in your radio song requests” may get them to interact with traditional
The Things They Carried is a book by Tim O’Brien, who appears as a character in this fictional book as a sort of self-insert in this fictional story. The book has 232 pages, and is divided into several unnumbered chapters. It was published in 1990 by Houghton Mufflin, and was printed in the USA. The story goes in a rather confusing and awkward order, rather than telling the story in a linear passage of time, each chapter takes place during a different part of O’Brien’s life. It’s written from O’Brien’s point of view many years after the Vietnam war.
Since it is Autumn season, Burt’s Bees created a new pumpkin spice chapstick favor to add to their collection. Although this ad that I saw is just another sponsored social media advertisement that everyone gets to see, I believe that Burt 's Bees did it right by creating a relevant to everyone spin on their new product and the advertisement that goes with it (pumpkin spice chapstick and pumpkin covered ad). Everyone is in love with the fall time in different ways and the festive pumpkin flavors that go with it, so seeing such advertisement made me happy and in need for one of those pumpkin chapsticks just because I simply love fall and the holidays it brings. In between of watching the new MTV love show called “Are you the One?” I came across
The Columbian Exchange is the process of trading goods, ideas, and technology between Europe, Asia, and Africa to the Americas that started in the 15th century. The effects of the Columbian Exchange on the New and Old World were complex. Both of which had negative and positive impacts that everlastingly altered history. The effects on both worlds have shaped the course of history and influenced the world. Without a doubt, the Columbian Exchange was problematic to both worlds as it caused economic and cultural problems along with multiple outbreaks of murderous diseases.
In 2013, Kraft launched a daring advertising campaign featuring the charismatic "Zesty Guy," aiming to challenge conventional perceptions of salad dressings. Kraft used him as a symbol to redefine perceptions of salad dressings, transforming them from condiments to symbols of excitement. Kraft claimed their “Let’s Get Zesty” campaign is supposed to appeal to their female audience and give their Kraft Salad Dressings a new look, but diving deeper into the deliberate choices made by the creators shows their true intent. Through an examination of the rhetorical elements, it is clear the advertisement aims to evoke a sense of playfulness, allure, and sensuality, while intentionally sparking controversy to capture attention and generate engagement.
When there are many companies out there with the same products, these companies rely on branding to get their products across (Advertising Strategies.) Cover Girl is a very popular cosmetic brand, but there are other brands just like it. What makes Cover Girl so different from its competitors are the amounts of ads it has, not just in print but also commercials, as well as the sponsorship it has. In just this issue of Seventeen Magazine there were over eight Cover Girl advertisements. Commercials for Cover Girl are seen on the daily.
The magazine I found the Oscar Mayer bacon advertisement in, is the Better Homes and Gardens magazine. Better Homes and Gardens, is a magazine about homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The people who read this type of magazine are mostly women who do a lot of work around the house, women who cook, and women who like to redecorate and entertain. This target audience is perfect for Oscar Mayer. Women who do a lot of work around the house, usually do the shopping too.
In first glance of the Grey Goose “Fly Beyond” ad, the asymmetrical balance and positioning of the product catch your attention. The Grey Goose bottle setup is shifted slightly to the right on a marble slab table, while the accompanying text is placed overhead on the upper left, creating harmony and unity — evenly distributing the ad’s content. Paying attention to the colours, there are no outstanding or unfitting colors that seem out of place. The colours mainly found in the ad — grey, white, and different shades of blue, are heavily exaggerated in the table’s contents and in both the background hues and text color as well. With the use of shallow depth of field, the ad executes heavy use of contrast.
The advertisement includes great picture, content, layout and design. It did not mention the exact targets, but after reading this advertisement, people can tell who are target audiences. I did not give A, because the information part was not perfect. If it could make bullet points, it would be much easier to understand the key information. The detail part font was too small.
