Martha Stewart Advert Analysis

Martha Stewart’s Living magazine tends to feature a wide array of articles and adverts ranging from recipes to home decor tips. Placed boastfully on the full third page of the magazine, Lindt Master Chocolatier are advertising a gourmet truffle assortments box. A hue of bronze melting within caramel, serves as the backdrop of a three dimensional chocolate truffle receiving its’ final perfecting touch by a dessert wand. The words at the top of the page read in caps, “Mastering the Artisanal Adventure” which immediately exemplifies the skilled craft of chocolate making. Lindt, an international chocolate company uses status appeal, and demographic segmenting in an advert with the clear goal of conviction.

In this gleaming Lindt advertisement the agency could not be identified. Martha

Immediately grabbing a readers’ attention, the ad is placed meticulously on the third page of this popular magazine. The placing of this advertisement, being so early on in its pages shows the grandiosity and power of this particular chocolate

The bronze and golden hues throughout the page gear towards a sense of hierarchy, as do the words. Not only are the words as the following, “Gourmet”, “Artisanal”, “Master”, and “Exquisite”, but they are also typed using a delicate golden ink. Furthermore, the advertisement is using a demographic type of audience segmentation. Typically the reader of a Martha Stewart Living magazine is a mother aged to middle aged affluent woman. Sex, age, and income are all targeted in this Lindt advert. A woman is generally the gift giver of the family, as well, noting this is a December issue of the magazine and Christmas shoppers are a prevalent group of clientele