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Herbert Marcuse's View Of Modern Technology

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Herbert Marcuse discusses modern technology he believes that the technological development will help the peoples Vital needs. Marcuse believes if this is used human beings would not have to work to survive, but as we are well aware this is not happening and probably will not happen. In our society Marcuse believes that the modern technology is being used in society to control and manipulate the people. In our society, we read about the people who need help, the natural disasters that occur in countries, the poverty that is happening around the world. There is the chance of making new technology to help mankind, there is new technology that has been made to help people out but is not available to help the people out. There …show more content…

Society feels the need to buy the luxury goods, to show off to accuiqutances of what they can afford or not at times. Many people in my own personal show off the latest wear, when they have a minimum wage job and are still living with their own parents. Even adults who make an okay living believe they need everything new in their life. They have everything new, but then fall into a debt and borrow the money but they do it all over again. Accuqitances feel the need to buy the Michael Kors bag that cost almost three hundred dollars, and then want to say that they are broke to buy anything else. A Personal accuqitance has to have the latest outfits and bags, as her mother would believe she needed to buy these items. Her daughter became adjusted to a life of false needs. This is what Marcuse discuses, that we are in a world of false needs by everything that is around us. The television marketing, every adverstiment that is put out to the world to make people believe they “need” something in their lives, when in reality they do

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Notably a lot of are behavior for shiny new objects is fueled from what is seen in everyday existence. The extravagant life style of the upper class which is on constant display across many media broadcasting outlets around the world for everyone to see and desire. Prompting individuals impulsive reaction to make purchases for what they see; even though they know otherwise they can not afford it. The textbook gives numerous accounts to why America has become a nation of mass consumption and what triggers people impulse to spend in relation to material possession and the American Dream.

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Many people in todays society think that in order to be considered “wealthy” they have to have the newest of everything so that people will think their family has money. People will spend fifty to one hundred dollars on something just to have the Buckle logo, or under armour logo, or Nike logo, or American Eagle logo. If you wear something that is not name brand, people think that one can not afford the nice new clothes. Teens today consider someone cool if they have nice clothes and have good fashion, if one does not have a certain logo they are considered to be lame and

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In Only Yesterday it stated that many were becoming rich and wanted to buy things just to help them fit into society. “There was an epidemic of outlines of knowledge and books of etiquette for those who had got rich quick and wanted to get cultured, quick and become socially at ease”(Document C). In The Great Gatsby, the narrator Nick is looking for Gatsby, but instead finds another man with “enormous owl eyed-spectacles”. ““What do you Think” he demanded impetuously. “About what?”

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It should not be about buying a house, car, boat, etc. Why materialism made a sudden leap in this era, I would think the media has something to do with that. It’s understandable to work up to those additions, but they should not just be the “goal” that one works up for! Somewhere along the way, the pursuit of pleasure started taking hold of the dream. Life should not be shallow.

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It is a source of society that wants to point you to a view of how to act in a certain way and that these networks would permit a reputation for yourself. Moreover, one of the literary devices that he uses are metaphors, for example, he compare technology and traditional interaction and how it eventually controlling us. Another example is a hyperbole where he compares to Adam and Eve in line 26. As a result, technology is a negative influence on us because it separates individuals from

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Herbert Marcuse was known to have focused on how technology was used for cultural and social control in what he believed to be our increasingly irrational society. Marcuse considered it irrational because of its destructive nature and its inability to meet the growing number of its people 's basic needs. In many ways, it is not inherently irrational, but the actions of the elites and the oppressive structures in and of themselves may appear to be irrational. It is suggested that as traditional forms of authority, the monarchy, for example, were overthrown and a democratic regime formed and it was believed that individuality began to emerge.

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