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Hesli Case: Comparison Of Android And Ios

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Hesli’s Operating Platform
It is our desire and long-term goal to be available on both Android and iOS operated devices. However, Hesli will be developed and operated on Apple’s iOS first. Data on speed to market, growth and demographics supports our decision.

The latest battle
Mary Meeker’s Internet Trend Report (2016) states that Android has gone from owning 4% of the mobile operating system market share in 2009 to a dominant 81% in 2016. On the other hand, over the same 6 years Apple’s iOS increased its market share ownership by only 2% to a total of 16% in 2016. Furthermore, the report predicts a loss of iOS market shares of 11% Y/Y, whilst Android is expected to gain 7% Y/Y.

However despite Android’s promising growth and wider audience …show more content…

Contrary to Google Play, the App Store has defined new standards within the app industry by checking every application uploaded to the store. Over time, its selectiveness and the high expectations of Apple’s customers for a great experience has allowed it to become both an influencing entity in itself and a great distributor.

Furthermore, Forbes (XXXX) reported that iPhone users are the most engaged tech adopters. It is therefore not surprising to learn that during the 2013 SXSW festival, over 80% of the attendees had an iPhone. It has also become common practice for influencing technology journalists to be on iOS (scobeliexer). This has created an ecosystem where apps are regularly filtered out for public consumption, a fact that has made both start-ups and ourselves want to first “nail the iOS experience” and gain Apple App Store Certification before moving onto Android.

Moreover, the tendency for Apple customers to be high-income individuals has been reflected in the online store revenues: iOS had an Average Return Per User (ARPU) that is roughly 4 times that of Google’s Android in 2014 (be.avans). Android has a higher percentage of ad-supported apps, but paying for apps is more common on iOS. Therefore, our chances for making revenue in the long term will be higher by operating on …show more content…

Some of the reasons behind the system’s extraordinary growth over the last few years have been explained by its ability to not only adapt to a myriad of low-cost devices (which is in-line with Google’s mass distribution strategy) but to also create an iPhone-like experience on non-Apple products (idownlaodblog.com). Tomi Ahonen’s Almanac (2016) reported those prices to vary from under $40 for ultra-cheap phones to $150 - $450 for mid-priced smartphones. Apple’s introduction of its low-cost iPhone 5C, which is currently followed up with the iPhone SE with an entry price of $400 (Apple), is a sign that the tech giant is on its way to reach a broader audience in key geographies and that it is likely to steal market shares from Android in the long run (SEMIL

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