In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.
The Onion In modern society, consumers are flooded with advertisements as they move along in their daily lives; advertisements displayed on billboards and magazines, the internet and social media, and television and radio. Many companies utilize different rhetorical techniques to appeal to their audience by extending their product and its capabilities. When viewing advertisements you can see the exaggeration and hyperbolic quality some create. Some advertisements are so exaggerated that they become humorous in a sense. An article from The Onion, a satiric newspaper, displays the unintended humor that is captured within some advertisements.
Henry James Lippincott’s Magazine July 1877 In the Henry James passage, the diction portrays the scornful and contumelious tones reflected by Henry James mock-heroic remarks of the respectful and honorable George Odger. George Odger, a humble man who fought for his people became a victim by Henry James scathing comments. “He exercised, I believe the useful profession of shoemaker and he knocked in vain at the door that opens but to gold keys. Though it as a funeral that was going on, I will not call it a tragedy; but it was a very serious comedy.”
Nearly a century before the first shots of World War I were fired, the European states gathered at the Congress of Vienna and set forth an international order and established an official balance of power. Unfortunately the neutrality and peace across the European continent dissipate faster than anyone of that time could have predicted. World War I changed how nations fought in wars, what they used, how they attacked, but also is known to have catapulted many nations into progressive movements for economic, social, and political revolutions. Eastern Front One of the most active theaters of the Great War was the Eastern Front. When the professor mentioned the Eastern front he is referring to the line of fighting that occurred in the Eastern side of Europe mostly between Russia, Germany, and Austria-Hungary.
Her strategies enable the reader to feel and imagine the position that she is in, and this allows them to efficiently understand her argument. However, she does not demand the reader to hate advertisements, but allows them to draw conclusions on how effective they can be. While also stating her argument, she allows the reader to show sympathy and desire to her children in this “experiment” by thoroughly writing in an engaging and humorous tone. Steingraber finalizes her argument by counter-arguing that leaves the reader to believe this experiment was a “success”. Because of Steinbarger’s rhetorical devices, readers are able to grasp the idea of what advertisements can do to a person’s perception.
In America mostly men were the ones, who worked as advertisers in the time before 1950. The majority of costumers, however, were female. So the role of men was being advertisers while the one of women were being costumers. In the 1970s women began to play a more active role in advertising and to hold more important jobs in the advertising industry.
The concept of anti-intellectualism is to eliminate opportunities to acquire knowledge. In the society created by Ray Bradbury in Fahrenheit 451, the capacity for higher level thinking is destroyed. Schools are shallow because they do not focus on higher level thinking in academics. Instead, there is a focus on recreation such as sports and television. This society burns books because their content is troublesome.
Twain’s tone is moralistic, in order to develop his theme of hypocrisy of a “civilized” society as evident in the excerpt “ It ain’t your fault, Huck; you didn’t know”, where Jim demonstrates concern for Huck and shows consolation toward Huck. Twain utilizes colloquial diction in order to effectively deliver his message as originally as possible in correspondence with the time period and writing exactly what other people would've said as evident in the excerpt “ en trash is what people is dat puts dirt on de head er dey fren’s en makes ‘em ashamed” (Twain 118).
Erstwhile president Ronald Regan, who whilom fashioned his presidency with the phrase “Make America Great Again”, originated Reaganomics to bring to fruition his pledge to the American people. Essentially Reaganomics was an economic policy that included tax breaks for the wealthy. Though Reaganomics called the attention of many critics, the most inventive was John Carpenter who commented on his economic policy with his 1988 film, They Live. They Live exhibits a dystopian view of the present in which the wealthy are presented as evil extraterrestrials who spend money and rule society, which directly relates to Reaganomics in the sense that the wealthy are trusted to invest in the economy and in return receive benefits that those who are not wealthy do not. Carpenter’s film centers around the control advertisements have on consumers.
Many advertisers find creative advertising as a more advance and harder way of conducting advertising. It is considers different from every day thinking and allows a sense of freedom and insight that regular advertising does not authorize (Johar, Holbrook, & Stern, 2001). The key to understand creative advertising is the way it is structured. There is a nonformula structure and way of thinking in creative advertising that extends the expanse of possibility in ideas and encourages an out of the box thinking culture. Within this culture, however, there are constraints creative advertisers must conform to.
