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Personal Observation Paper

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Personal Observations Marketing is an integral area of a firm that is ever changing and developing. Through the literature, a linear and cohesive point was made. For a successful marketing method, a firm must delve into all resources and be open to new and innovative ideas. The past research, though sometimes irrelevant, offer important stepping stones for new research. Building off of the ideas that have either been proven right or wrong is the overall goal of utilizing past research. Practitioners of marketing have to understand and learn the concepts and ideas that have been proven wrong or irrelevant to be able to move on and innovate new ideas.
Advertising
Advertising is a variable field that focuses on attracting customers for specific products or services (Daft, 2016). This field is vast and complicated as it borrows theories and methods from a variety of other fields to build knowledge (Royne, 2016). Advertising is a key part of having successful …show more content…

Many advertisers find creative advertising as a more advance and harder way of conducting advertising. It is considers different from every day thinking and allows a sense of freedom and insight that regular advertising does not authorize (Johar, Holbrook, & Stern, 2001). The key to understand creative advertising is the way it is structured. There is a nonformula structure and way of thinking in creative advertising that extends the expanse of possibility in ideas and encourages an out of the box thinking culture. Within this culture, however, there are constraints creative advertisers must conform to. Johar, Holbrook, and Stern (2001) compare creative advertising to the writing of a sonnet as a poet must conform to the 14 lines, metric structure, and rhyme scheme required by sonnets. There is a balance needed for advertisers in the creative process. If there are too many constraints, the process becomes less creative. If there are too few constraints, the process becomes less

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Upon discovering the advertising industry through the American Advertising Federation Medgar Evers College Chapter, where I served as the Treasurer and Strategic Planner, I fortunately landed my first internship with the Omnicom Medgar Evers College Associates program where I was placed at DDB Worldwide as an account management on the State Farm account. Landing such an opportunity has reinforced my belief that advertising is an arena where I can challenge myself through critical thinking, creativity and innovation. Thus, I went on to applying to the 4A’s Multicultural Advertising Internship Program and was placed at Grey Group New York, providing account management support to the Hasbro Boys team. These two internships have given me an excellent opportunity to apply and enhance my prior academic and industry experience while learning from fellow interns as I establish a solid

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Advertisements play a huge role in our lives because we are constantly surrounded by them. In the article “With These Words, I Can Sell You Anything” by William Lutz, he closely examines the words advertisers use to try to sell their product as well as explaining how those words effect the buyer. Lutz also explains some methods advertisers use to shape their words in order to be successful. Whereas in “The Language of Advertising” by Charles O’Neill, he approaches advertisements in a positive way. O’Neill explains that without advertisements the world will not be the same.

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As above the name of the organization I chose to research is Aim High. This organization is located in seven different cities, mostly concentrating in Northern California. Out of those seven cities, it operates in seventeen different places. The organization helps low-income students and it contributes to the local communities by providing the students learning and academic experiences so they can be successful in their future studies. Their mission is to “nurture the promise and potential of middle school students from low-income neighborhoods, prepare students for high school, setting them on the path to college and future success, and inspire the next generation of teachers and educational leaders” (Aim High, n.d.).

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The three different research methods are naturalistic observations, surveys, and case studies. A naturalistic observation is when someone is observing people or animals in a natural environment or set. A naturalistic observation would be good to use when you observing people in a a cafeteria. For example under appropriate conditions, you can observe the amount of people who naturally order healthy food verses unhealthy food. Naturalistic observation are good only if you take the time to observe people in their natural environments.

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Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never

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A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.

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