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Hip-Hop: Defah's Cultivation Theory

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Cultivation theory is defined as a television theory that has long term effects. When relating hip-hop to theory most would look at how rap/ hip-hop videos are portraying these “trendy” life styles. Today’s youth as well as adults like to imitate the lifestyles portrayed in the hip-hop videos. Most are likely to be drawn by the fantasies of drug use, sex appeal, and wealth. According to Ms. Patricia Collins “Mass Media has created an authentic Black American culture that glamorizes violence, hyper-sexuality, and drugs”. Although, most would relate hip-hop as being a detriment to youth as well as adults. Many could agree that hip-hop can also be empowering. For Example, hip-hop is our way of voicing our opinions as well as telling a story. In addition to, getting our point across regarding topics such as poverty, depressions, and racism. It has also been known to tackle issues such as equality as well as political issues. Most would even agree that it influences decision making by influencing human behavior. Hip-hop offers a way of being able to connect with others. Most importantly it has the power to empower women. For example, Queen Latifah’s rap song Unity speaks out against lack of respect towards black women. In the song she actually encourages women not to accept any disrespect or abuse from any man. She is known for combining her voice …show more content…

Which could lead to them limiting or furthering their success. This could also lead to them having an MC Hammer moment. For example, in 1991 MC Hammer was at his peak in his career, and was worth around thirty million dollars. Attempting to live the lavish life he had a staff of over 200 as well entourages that cost him over 500,000 a month to support, as well as a mansion that cost over thirty million dollars. Not to mention the millions it took to furnish his new

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