Hochschild's Effects On Women

312 Words2 Pages
Feeling rules are socially shared norms that influence how people want to try to feel emotions in given social relations. In Hochschild’s view, the increasing use of emotionally based rather than manually based labour has greater impact on women than men, because women are taught to be nurturing and understanding from childhood. New service industries require workers to possess “emotional resources.” Because women are stereotyped as more emotional, there industries are heavily gendered toward a female workforce. Women workers are asked to act in ways that create positive emotional states to help ensure future custom. Under capitalism, human emotions are concentrated: in processing people, the product is state of mind. Hochschild believes people