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Hollister Case Study

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Trademark struggle with Hollister, California As per an article in the Los Angeles Times in April 2009, Abercrombie and Fitch has debilitated shippers and inhabitants of Hollister, California who need to utilize the name "Hollister" on attire. The article cites David Cupps, general guidance for Abercrombie and Fitch: "In the event that they attempt, they would get a call and considerably more." Additionally, as indicated by the article: "The discussion over the name warmed up in 2006 when Stacey Crummett, CEO of Hollister-based Rag City Blues, included "Hollister" to the mark of her vintage bluejeans. In light of her trademark enlistment application, Abercrombie and Fitch lawyers sent her a letter affirming she was damaging the organization 's trademark and undermining to sue." Crummett consequently pulled back the application. …show more content…

Stephanie Atigh demands that Abercrombie and Fitch can 't sue if local people are essentially putting the town name on garments to distinguish the geographic location." Morris versus Abercrombie and Fitch Co. In 2007, the claim Morris versus Abercrombie and Fitch Co. was settled. Abercrombie and Fitch Co. conceded that they ought to have not approached their California clients for individual distinguishing proof data amid Mastercard discount exchanges. Clients who were asked this data amid June 9, 2005 through May 31, 2007 might be qualified for get blessing cards.[46] Since the settlement, A&F Co. brands ' stores have quit requesting this data for profits for buys for which a Visa had been utilized. Religious

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The Triangle Shirtwaist Factory Fire On March 25, 1911, 123 women and 23 men, died as a result of a fire in a factory they worked in. That day was marked as the deadliest industrial disaster in Manhattan history. In the wake of such a terrible tragedy came the International Ladies’ Garment Workers’ Union (ILGWU). The ILGWU fought for better working conditions for all sweatshop workers. However, the union wouldn’t gain attention until after the owners of the Triangle Waist Company, Max Blanck and Isaac Harris, were indicted on first and second degree manslaughter, but were ultimately found to be not guilty.

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In the startup phase of Lululemon Athletica they had a high bargaining power. This was due to a desire to work with leading fabric suppliers and increased investments. A majority of their apparel production was in Asia however they are willing to use Canada as well as the United States for production facilities as they are required. There are many suppliers competing for retailer’s business. Common materials used in apparel making such as rubber and cotton are readily available.

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Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.

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Competition is high in the clothing industry, but good strategies plus skills, hard work and commitment from Ted Bakers team has enhanced the attention given to the company in the clothing industry. Ted Baker working culture has enabled it to attract a huge customer base and this has put it in a position to compete with well established brands such as Primark. By opening new stores in the overseas market, the company is positioning itself to become a market leader in the lifestyle designer brand

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INTRODUCTION Abercrombie & Fitch is an American fashion retailing company headed by president and CEO Michael Jeffries. Abercrombie & Fitch brand focuses on offering apparel that reflected the youthful lifestyle for a target audience, which was college students, designed to encourage teamwork and creativity On February 2007, A&F retailer operated 944 stores in 49 States, District of Columbia and Canada. Furthermore, A&F currently operates four other brands, which are: A&F, Abercrombie Kids, Hollister Company, and RUEHL. With the running of those four brands, the company is collectively targeting consumers of 7 through 35. David T. Abercrombie founded the company in 1892, A&T managers promoted it as: ”The Finest Sporting Goods Store in the world”.

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3. Chapter 2 – Methodology 3.1 Introduction This chapter challenges all levels of knowledge, according to the ‘Bloom’s taxonomy’ method. Within this chapter the aim is to focus on a specific US clothing line called American Apparel, founded in 1989 by a Canadian named Dov Charney. Today, this company is based in all corners of the world, however its main quarters are in Los Angeles, California.

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Threats of substitute product - high • Buyers are likely to shift to other products considering the weather conditions. • Low price jeans. • Substitute like formals and trousers Bargaining power of customer – high • The power of buyers is comparatively high considering the fact that they can simply change to other brands. • Converting cost is low. • substitutes Competitive rivalry – high • high chance for customers to shift to substitute brands – ( CK jeans , guess jeans, DKNY jeans and Diesel) • mid – class employees prefers low rated jeans • Low level of product difference will increase competition because of no brand ID.

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Q1) How should New Balance respond to the Adidas/Reebok transaction? In response to the Adidas/Reebok transaction, New Balance should not panic or revamp its business model but continue to focus on their core strengths and rely on the brand image they have build for decades. The “big players” in the market, namely Nike, Adidas and Reebok greatly differ in business model and focus compared to New Balance.

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As H&M ‘s main source of revenue is its fashion clothes they have to monitor their customer needs. • THREAT OF SUBSTITUTES(LOW) Every company in

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