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Home Chef: Meal Kit Delivery

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Home Chef is a meal kit delivery service that provides custom, fresh meals to individuals. Their meals are tailored to fit their customer’s dietary restrictions and food allergens, while making home food preparation easier than ever. Due to the simplicity of preparation, the meal kit delivery market has recently seen an increase in demand, urging Home Chef to differentiate itself from its competitors. Customization Allows for Wider Variety of Meal Options: Home Chef enables customers to choose from a wide range of categories with recipes that change weekly. Eleven recipes featuring poultry, beef, pork, seafood, or strictly vegetables are packaged and available for delivery (Home Chef). Customer Favorites, Staff Picks, and Calorie/Carb Conscious …show more content…

This demographic has seen a recent increase in home meal preparation, climbing 3% in the last seven years (Prepared Meals). Congruent to this trend, another demographic that has shown increasing interest in food delivery services are millennials. Compared to the average, millennials are ahead of the curve in the adoption of grocery delivery and meal kit delivery. Already, 17% participate in grocery delivery and 11% in meal kit delivery (Marketing to …show more content…

Kroger's Prep + Pared, currently available only in the Cincinnati area, combines semi-prepped fresh ingredients with recipes to build meals in about 20 minutes (Kroger and Publix). The main advantage these meals have is the low prices, ranging from $14 to $18. Publix is also testing meal packages, called Apron Meal Kits, in two Florida stores. With kits ranging in levels of expertise, Publix targets the beginners all the way to the pros ensuring any amount of skill can prepare a home-cooked meal. Prices range from $9.99 to $37.99 depending on the size and ingredients necessary for the dish (Kroger and Publix). Both Kroger and Publix have created YouTube channels to guide customers through the preparation and cooking of

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