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Home Depot Swot Analysis Paper

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Abstract
I Pick any organization you are familiar with and complete a SWOT analysis for it. You may want to create a chart to help organize your ideas. Refer to figure 5.9 in the reading for an example of how to set up a chart. You may also want to review the SWOT Analysis of Flat World Knowledge as an example. Evaluate which is stronger for an organization -- internal or external factors. What specific ideas from the SWOT are most important to overall strategy formulation for the organization?

Prepare a two page (double-spaced) essay. The paper should be 12-point font, Times
New Roman, be at least 500 words, and include a final source list.
Keywords: strengths, weaknesses, opportunities, threats
SWOT Analysis for Home Depot
The organization …show more content…

Home Depot is expanding rapidly within the USA but not internationally. Even though it has opened some stores in Canada and Mexico, 90% of the market is located in the USA (Dalavagas, 2015). The other weakness for Home Depot is the legal issues. Over the years HD has had many class action lawsuits. For example, in 2015, the company paid 1.8 million settlements for violating the Credit Reporting Act (LaFreniere, 2016).

Opportunities
There are many opportunities for HD such as demographics and the advancement of new technology. In demographics, there is an increase in immigrant population that has a tremendous purchasing power. The other opportunity is that the advancement of technology such as the internet that has given HD new opportunities to expand their business online and increase revenues. For example, in 2014 online sales represented 5% of its total sales (Dalavagas, 2015). Moreover, the HD has worked to target Millennials through online offerings. …show more content…

The majority of the market is located in the USA. Its strengths are brand value, high revenue, and diversification. The weaknesses for HD are the constant lawsuits that they face. The opportunities are the expansion of the immigrant population and the advancement of technology. Finally, the threats are competition and high labor costs.

References
LaFreniere, Melissa (January 25, 2016). Home Depot to Pay $3M in FCRA Class Action Lawsuit Settlement. Retrieved from https://topclassactions.com/lawsuit-settlements/lawsuit-news/321778-home-depot-to-pay-3m-in-fcra-class-action-lawsuit-settlement/

Dalavagas, Iason (October 12, 2015). The Home Depot, Inc.: A Short SWOT Analysis. Retrieved from http://www.valueline.com/Stocks/Highlights/The_Home_Depot,_Inc___A_Short_SWOT_Analysis.aspx

Home Depot See Our History (n.d). Retrieved from https://corporate.homedepot.com/about

Bhasin, Hitesh (January 13, 2018). SWOT Analysis of Home Depot. Retrieved from https://www.marketing91.com/swot-analysis-home-depot/

Home Depot: Strengths, Weaknesses, Opportunities, and Threats (Oct 6, 2015).

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