Wilkerson Company Strengths And Weaknesses

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Weaknesses The company faces certain difficulties that may bring about such weakness as negative publicity. As for the negative publicity, the company’s efforts towards becoming greener company are still not enough (Quirke, 2012). However, this is not the only one weakness the company has to get rid of. Some other weaknesses that are directly connected to social media presence are as follows: • The company is dependent on innovation because the content they post seems to engage the target customer only for a while. • There is a clearly visible overdependence on USA market. In fact, in social media they mostly target American consumer leaving less or no attention for an international one. • The company has weak YouTube channel. It is

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