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Lululemon Swot Analysis Paper

379 Words2 Pages
Strength Lululemon has strong company brand since it has been in the business for years now. Despite of its premium price, its target market still continues to support the brand mainly because of the quality and uniqueness of products they offer (Dalavagas,2016). Which lead them to be one of the highest income among retail industries (Dalavagas,2016). Another strength would be its good marketing strategies (Savitt, 2015). By maximizing the use of e -commerce, the brand attracts new consumers and retain the old which is an advantage for the business.
Weaknesses
One of the weaknesses of this brand is its premium price compare to its competitor (Dalavagas,2016). Since not everyone can afford to purchase the product they offer despite its good
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