ipl-logo

How Are Gender Roles Created By Cover Girl And Disney Campaign

1344 Words6 Pages

Cover Girl and Disney Campaign

Females, of all ages, are always being told that they cannot do something, for instance, they are being told that they are unable to do what the boys do. Unfortunately, females are allowing males to be the dominant gender and are accepting the roles that society has set in place for them. From birth, it is evident that the color for girls is pink and blue for boys. A nursey for a baby girl will be filled with stuffed animals, baby dolls, and everything in pink. Parents start the gender roles and society worsens them. Therefore, gender roles will never stop if Americans continue to pursue them. Fortunately, two extremely popular companies are attempting to put a stop to gender roles. Cover Girl, “#GirlsCan: Women Empowerment,” created by Cover Girl (2014) and Disney, “Dream Big, Princess |Be A Champion” created by Disney (2016) are reaching out to females and encouraging them to be themselves, through their campaigns. In building confidence for females of all ages, Cover Girl and Disney are showing viewers that they can do anything that males can, by …show more content…

Where Cover Girl is reaching out to older girls, where they already understand gender roles, Disney is reaching out to the girls that do not notice them yet. The video begins by saying, “For every girl who dreams big, there is a princess to show her it’s possible” (2014). Disney reaches out to young girls by comparing an average girl to a princess. These princesses can be perceived as a role model for girls. If a princess can do karate, then, why can’t they? Young girls are being told by the boys that they cannot do certain things. Most girls believe that their favorite color is supposed to be pink instead of blue, or that they are supposed to play with dolls instead of cars. Disney’s campaign is attempting to show these girls that they can do whatever they want by having the princesses do what they

Show More
Related
722 Words | 3 Pages

Rhetorical Analysis Cinderella, Snow White, Sleeping Beauty and many other Disney movies all have one thing in common, they feature a female lead who need a male figure to save them. However, things started to change after the release of Mulan 1988. It changed from only having those female leads who always needed to rely on someone, to females who were able to show off their more masculine side. In the article “Post-Princess Models of Gender: The New Man in Pixar/Disney,” Ken Gillam and Shannon R. Wooden explored the idea that Pixar movies were starting to show male characters who weren 't afraid to show their emotions and feminine attributes, to promote the “New Man” model.

Read More
713 Words | 3 Pages

These phenomenons bring up the fact that just by them watching this they get a certain perception of a princess and how to be one. Not only does this have an effect on girls so do the approval of others as they understand

Read More
182 Words | 1 Pages

In “’But Those Are for Boys!’ : Advertising’s Role in Naturalizing Harmful Female Stereotypes” published in the Arak Journal, Women and Gender Studies major Naomi Major is strongly concerned with toy advertising that generalizes boys and girls, in a way that portrays both genders as “two separate, homogeneous groups with contrasting interest.” Naomi expresses her concern by insisting that toy corporations produce products that promote domesticity, and materialism in girls. She argues that it is problematic because it negatively impacts the aspirations and future life hoods of many young females.

Read More
142 Words | 1 Pages

Most Disney princess movies establish these female archetypes of physical attributes and personal characteristics each princess must obtain in order to fit within the ‘norm’ of what a female is defined and seen as. Physical attributes include a petite figure, voluminous hair, and symmetrical faces (example within image #1 on page 11). In addition to these are the personal characteristics of dependence and naivete. Although these standards of a ‘perfect’ female may have not been created by Disney, they surely have been reinforced by it. Common features seen throughout Disney films are princesses being given natural beauty, which in turn is what defines them as a princess.

Read More
165 Words | 1 Pages

Evidently, Disney Princess films create a negative impact on young American girls, but there are some people who will argue and believe that they do not. Instead, they think that these films only teaches young American girls to become respectful characters. Yes, it is possible that Disney Princesses can be used as examples for young girls to learn that a person with good moral is respectful. For instance, in Tangled, Rapunzel did not argue back when she was getting yelled at by her mother for wanting to go outside (Tangled, 2010). This instructs young girls that they must respect their elders, and not argue back because that is disrespectful.

Read More
446 Words | 2 Pages

Relationships are extremely important in the media for how they are portrayed and what they teach. Beginning in 1991, television executives knowingly and deliberately implemented a policy of having dominant male characters in all Saturday morning children’s programming (Taylor 2003). Women are constantly exhibited as dependant on men, while the male characters are depicted as independent. An incredible example of this is the Walt Disney film The Little Mermaid. Ariel vividly embodies the females’ dependence on a man for her identity.

Read More
710 Words | 3 Pages

Ones identity can have to do with their sexuality, their race, their sexual orientation, their religion, their nationality, and many more. Each human being is born into this world innocent and not knowing anything. Each individual is taught about themselves through their families, friends, peers, institutions, and the media. Each and everyday people are learning new things, which ultimately shapes their lives. In the world today everywhere WE turn, our lives are being shaped, and our identities are changing.

Read More
773 Words | 4 Pages

Many Disney Princesses are portrayed as strong-headed women in male-dominated societies. In Disney’s Aladdin, Princess Jasmine appears to be no different, as she very openly rejects her role as a woman and as a princess. She despises the way that men treat her, and she desires to be more like a commoner so she can have more freedom. However, looking at the film through both a gender and a class lens, there are several examples where she relies on these very roles that she fights against because she doesn’t know how else to survive.

Read More
1690 Words | 7 Pages

The Little Mermaid which was produced in 1989, was the first Disney movie to challenge the traditional gender roles, for the fact that Ariel wanted to explore, and was more independent and assertive in her desires than the earlier princesses of the 1930’s and 50s films. Also the prince in The Little Mermaid went against traditional gender roles as well, simply because he was more affectionate and loving than his prince counterparts in other Disney films. “Both the male and female roles have changed over time, but overall the male characters evinced less change then the female characters and were more androgynous throughout.” (Descartes & England, pg.566). Disney movies have been for a long time a strong media target for children, and can serve as a way to address stereotypical gender roles (Leaper, 2000).

Read More
776 Words | 4 Pages

It has long been known that there is a stereotype of vanity and superficiality attached to celebrities, both in Hollywood and on Broadway. This vanity is often associated with society’s notion that being beautiful is a make it or break it deal. Unfortunately, this requirement holds much stronger for women, especially in the 1940s and 1950s when a woman’s value was determined primarily on her appearance. The 1944 film Cover Girl discusses at great length these gender roles, as well as status, and even gender roles within status. This film is produced and released at a time where we see gender roles start to shift and change, and feminist thoughts first begin to develop.

Read More
487 Words | 2 Pages

Before she is able to meet with the Matchmaker, she must dress up and apply makeup on herself to make herself look beautiful and strong-willed. Critic, Nandini Maity, states in her article, Damsels in Distress: A Textual Analysis of Gender roles in Disney Princess Films, that Disney uses the princesses or heroines in each princess movie to demonstrate how women should act, dignified and beautiful. By doing so, it portrays how Disney has a set purpose to make society understand that women should always act this way in society, that they should be helped out by men. While Mulan is being washed and dressed, the women helping her “sing to Mulan a song called Honour us all, a song that imposes the traditional roles onto Mulan. They say that women should have tiny waists, be calm, and obedient.

Read More
173 Words | 1 Pages

Then Bonds-Raacke goes into a further explanation of why she chose this topic. Bonds-Raacke argues that Disney movies contain examples of gender stereotypical portrayal that can have an influence on young viewers. In support of her argument, she created a course to educate the students of potential consequences. Additionally, to provide them the information

Read More
723 Words | 3 Pages

I definitely agree with you it is still apparent that the "Second Sex" and the "Other" still exist today. “Gender influences who we are, what we think, and what opportunities are available to us (Anderson, 3).”One of my favorite writers Virginia Woolf, wrote an essay that was incredibly touching called: "Thinking about Shakespeare's Sister. " In this essay Woolf tries to find the main cause of why there are not any great female authors (Shaw,275) . For a moment, she considers: is it because females do not have the ability or talent become great writers? She quickly shuts the notion down by creating a fictional character called Judith Shakespeare.

Read More
1537 Words | 7 Pages

It begs the question: Why must these young girls always be limited to the roles of perfect princesses? Peggy Orenstein, author of Cinderella Ate My Daughter,

Read More
1250 Words | 5 Pages

3.3 Aladdin “Aladdin“ is a relatively old Disney movie, released 1992, which won several Academy Awards and broke grossing records of its days. The animated feature is about a street-urchin called Aladdin, who falls in love with the princess Jasmine as she escapes the palace and meets him at the marketplace. However, the evil vizier Jafar finds out Aladdin is the “diamond in the rough“, the only one that can get into the cave, where the miracle lamp is, that he so desperately wants. So Aladdin is arrested and tricked into getting the lamp for Jafar, but eventually catches it himself.

Read More

More about How Are Gender Roles Created By Cover Girl And Disney Campaign

Related Topics

Open Document