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How Are Gender Roles Created By Cover Girl And Disney Campaign

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Cover Girl and Disney Campaign

Females, of all ages, are always being told that they cannot do something, for instance, they are being told that they are unable to do what the boys do. Unfortunately, females are allowing males to be the dominant gender and are accepting the roles that society has set in place for them. From birth, it is evident that the color for girls is pink and blue for boys. A nursey for a baby girl will be filled with stuffed animals, baby dolls, and everything in pink. Parents start the gender roles and society worsens them. Therefore, gender roles will never stop if Americans continue to pursue them. Fortunately, two extremely popular companies are attempting to put a stop to gender roles. Cover Girl, “#GirlsCan: Women Empowerment,” created by Cover Girl (2014) and Disney, “Dream Big, Princess |Be A Champion” created by Disney (2016) are reaching out to females and encouraging them to be themselves, through their campaigns. In building confidence for females of all ages, Cover Girl and Disney are showing viewers that they can do anything that males can, by …show more content…

Where Cover Girl is reaching out to older girls, where they already understand gender roles, Disney is reaching out to the girls that do not notice them yet. The video begins by saying, “For every girl who dreams big, there is a princess to show her it’s possible” (2014). Disney reaches out to young girls by comparing an average girl to a princess. These princesses can be perceived as a role model for girls. If a princess can do karate, then, why can’t they? Young girls are being told by the boys that they cannot do certain things. Most girls believe that their favorite color is supposed to be pink instead of blue, or that they are supposed to play with dolls instead of cars. Disney’s campaign is attempting to show these girls that they can do whatever they want by having the princesses do what they

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