During the 1860’s to the 1900’s big innovations where discovered. This period of time increased America’s economy and made life easier. Mr. John D. Rockefeller was one of the many men who contributed to this incredible change. This man’s vision and ambition toward success/greatness “revolutionized the petroleum industry and provided a model for other consumer-goods industries” (pg 388). Other men followed his steps and made big businesses just like Rockefeller’s. His achievements were possible through new technology inventions. Industrialization of the nation was growing and many entrepreneurs wanted to make business out of the natural resources that where being found. With the new outbreaks in technology many industries where being born. Those men who wanted success came up with methods of growing companies. Andre Carnegie created vertical integration, which is “the process of bringing together into a single company several activities” (page 387). From this Mr. Rockefeller’s Standard Oil’s monopoly was created. He first followed Carnegie’s vertical integration but then added horizontal integration, which meant that just like adding other activities to a single company he did the same thing to other companies creating a monopoly. With this he limited the competition. The standard oil company was made …show more content…
Rockefeller was born in 1839 in New York. He was educated in Cleveland Ohio and worked as a book keeper. Then he became a partner in the grain and livestock business in 1859. Later he got interested in the oil-refining business which was a major enterprise in Cleveland. He joined a cartel to reduce competition and called South Improvement Company. He was a devout Baptist and gave his tithe which is ten percent of your earning to the church. He also gave back to the community improving Colleges. In the 1890s Rockefeller retired and dedicated his time to philanthropy. He also wrote reminiscences that where published in Random Reminiscences for Men and