How Did Netflix Get Out Of A Dying Trend

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Starting up in 1997, Netflix co-founders Reed Hastings and Marc Randolph began to offer online movie rentals and launched their first rental the next year in 1998. Over the years, many things about the company had to change to keep up with technology. When faced with increased cost of delivering DVDs by mail and streaming online content, Netflix decided to split in two. The reasoning behind said decision was clear, despite outrage from many customers, the DVD rental and mail exchange business was coming close to obsolete. Through obvious rational planning, the company figured out how to get out of a dying trend and on top of the next one. Netflix is now known as a global media center and has over one hundred million subscribers. Since its