The Office is a popular comedy television show that was originally broadcasted in the United Kingdom and then later made into an adaptation in several different countries. While the original British show only had two seasons and low ratings, the show became one of Britain’s top exports after ending. From Germany to Australia to the United States and France, The Office has been readapted as well as broadcasted in it’s original British form. The glocalization of a show, such as The Office, can be beneficial to both the native and adapted country or it can be seen as a failure in the adopted country, depending on its reception from viewers. Television shows are one of the biggest forms of media that have been globalized and popularized around …show more content…
Throughout the changing landscapes of The Office from country to country, one concept has remained the same throughout each different adaptation. Filming the show as a form of “mockumentary,” is perhaps the most important factor when replicating the show. Fictional programs that adopt the cinéma vérité form of documentaries do so to highlight their intended humor or social critique through simulated presentation of reality. This way of filming allows viewers to see the humour in the scenes and to feel as though what they are watching is reality instead of fiction. While glocalization may be seen as a way for a country to change other countries television shows to fit their culture, the adaptations can lead viewers to want to view the original. In this sense glocalization lends itself to the idea of heterogenization, the adoption of elements of global culture to local cultures. The spreading of the local shows as well as the original show allows for cultures and countries to see how they differ and are similar to …show more content…
The spreading of a country 's culture and original television show may be good enough for some people, what companies gain from glocalization of television shows is the maximization of profit. Countries in different countries, such as Germany and the United States, had to pay for rights in order to create their own versions of The Office. This essentially allowed for the creators of The Office and all involved in it’s production were able to make more money after the show went off the air than ever imagined. The United States version was the most profitable adaptation of the show and the creators and actors from the British version actually helped produce the United States adaptation. The United States adaptation of The Office remains to be the most popular glocalized television show from any other country. The way in which The Office has adapted to the institutional context, culture and humor of the United States, after its success as a British sitcom, illustrates that national identity is a vital part of the global television format trade. With the promising actors, funny storylines, and dialogue on the United States version that differs from the British version, the United States version was bound to be a
In the articles "The Box that Changed America" and "Television Transformed" by Lauren Tarshis we ask why how did the tv impact americans culture. The first thing the tv impacted in americans culture is that the tv brought people together. "Tv was becoming a powerful cultral force that brought americans together." (Tarshis 21) The tv brought us closer because tv shows made us relate with eachother.
Film and television critic Tallen Hall dives into Chris lilleys new creation and draws upon other issues Australian comedy might be surfacing. Australian comedy is unique in its presentation of stereotypes and its mocking techniques that leaves all Australians in stitches. Despite other cultures not finding the humour and sometimes feeling offended, Australians ability to laugh at our own flaws makes the outrageous and idiosyncratic characters in ‘Angry Boys’ not only a amped up reflection of the truth but a hilarious comedic sentiment to Australian television. ‘Angry Boys’ like Chris lilleys previous creations uses its intensified language and behavioural traits of certain stereotypes us Australian consult to be the truth.
Title: By line: Reviewer Miss Tyla Sheehan exploits the humour of Australian Comedy. Thesis/ Beginning Statements: Australia is a pretty unique country and it’s often said that we have an unusual sense of humour, in which could well be because we are very distinctive in many ways. Australian comedy or Australian hum or refers to the comedy and humour performed in or about Australia or by the people of Australia. Australian humour can be traced to various origins, and today is manifested in a diversity of cultural practices and pursuits.
Philip Rosenthal’s documentary, Exporting Raymond, follows the show Everybody Loves Raymond as it moves to Russia and is adapted into Everybody Loves Kostya. This documentary shows the reality of media globalization and American media adaption for audiences from other countries. Media Globalization, “especially, refers to the content--the cultural products--available globally” (Croteau and Hoynes 337). Exporting Raymond is directed and starred in by Philip Rosenthal, the creator of the hit American sitcom Everybody Loves Raymond. The documentary follows Rosenthal as he helps a Russian crew, cast, and producers adapt the show, Everybody Loves Raymond, for Russian audiences.
In explanation, television that was brought to America by millennials are ‘Scandal’ and ‘Glee’. On Glee, there are Filipina and Filipino actors that let viewers know that the creators behind ‘Glee’ are sharing their ideas for a ‘post-racial’ America. These actors are millennials who use ‘Glee’, and these actors literally take the stage to express their views. “The creative capacities of viewers interpret these codes in complex imaginings as non-normative subjectivity such as ‘post-racial’” (Sarmiento 2).
Earlier in the years of the 1920s there was this phenomenon called “Radio” that was manifested. It was simply used as a reporting tool to help spread messages to the general public later for others uses such as entertainment, weather and etc. As time progresses and technology, another phenomenon begins to stamp its dominance along with radio called “Television” (TV). Certain entertainment shows that were on radio made transitions to television in the 1950s, such as “The Lone Ranger” (Gomery, p.130). While TV replaces radio, a craze for westerns were in demand because of innovation and popularity for seeking programmers.
In the articles “Voting Democracy off the Island: Reality Television and Republican Ethos,” and “A Moral Never-Never Land: Identifying with Tony Soprano,” Francine Prose and James Harold analyze television shows and connect them to real life. Prose describes how producers manage to involve ordinary people in real competitions, in which contestants are expected to utilize deceptive methods to win. She argues that since everyday life events are experienced in such shows, reality television watchers’ attitudes as well as their views about life are effected by the actions of the competitions. Also, Prose connects how reality television shows’ characters behave to how real life politicians act. She states that both groups employ dishonest and deceitful
Racial slurs, sexual harassment, and inappropriate comments are not to be expected from a typical American office manager. In the show, The Office, satirical humor is used, making the show wildly popular. The episode entitled, “Diversity Day”, is a powerful example of satire. “Diversity Day” is the second episode of the show, airing on the 29th of March 2005. In this episode, a man is sent to the office to teach the employees about diversity.
A situation comedy provides a parody narrative routine of normal characters that bring laughter to the audience (Feasey, 2008). In fact, in a study done by Nielsen Scarborough Research in 2013, approximately 52% of viewers of American TV programs are those who enjoyed watching a situation comedy shows. Sitcoms placed in second place only lost by 6% to movies in the first place. This study shows how sitcom is a popular category among other genres of TV series in America. Providing the viewers with an enchanting story of a portrayal of life struggles that are wrapped up with a touch of humor makes it enjoyable and fun for the audience because they could relate to it.
Glocalization, can be seen as opposite of Americanization - the spread of American ideology and values through various media products. In this case, glocalization is a form of cultural globalization, the adaptation of globally marketed products
Cultural globalization is often understood as the spatial diffusion of global products. At a deeper level, cultural globalization may be seen as the contested process of internationalization of values, attitudes and beliefs. The spread of cultural practices and symbols makes the world more the same, but at the same time triggers resistance. Hence, cultural globalization while uniting the world is also seen to strengthen local cultures and is a major force behind the creation of identities. Such homogenization or differentiation can be noticed in the change of cultural practices and consumption patterns over time and space.
Q1. Describe the org structure at Great Wall Golf & Country Club. How does the decision-making control affect Wee’s plan? Answer
We all claim to be in 21st century where we don’t differentiate among boys and girls but still if a girl wants to ride a plane and a boy wishes to wear pink, we tell them to perform their stereotyped gender roles. It shows that gender discrimination still prevails. Moreover we are stuck in stagnant society which is resisting any kind of change. At the same time, many social institutions such as mass media are practicing gender stereotype. If media is gendered, how can we expect our society to behave in any different way towards gender?
However, currently McDonald’s is just as popular in European countries as it is in the United States. Another clear example of cultural transfer. The last example comes from chapter 8: “By the early 1960s, however, the majority of American television programs were either filmed or videotaped, making them easily exportable” (Pells 230). Nowadays, American television shows are very
Introduction Historically media was used as a tool to broadcast news or other information related to current affairs but as time passed advertisers and manufacturers recognized its importance and used it as a tool to advertise and promote their product. Previously radio was used to broadcast information and its place has been taken by television. Television is an effective source to broadcast information and promote product by displaying persuading messages and colorful images.