Philip Rosenthal's Everybody Loves Raymond

Philip Rosenthal’s documentary, Exporting Raymond, follows the show Everybody Loves Raymond as it moves to Russia and is adapted into Everybody Loves Kostya. This documentary shows the reality of media globalization and American media adaption for audiences from other countries. Media Globalization, “especially, refers to the content--the cultural products--available globally” (Croteau and Hoynes 337). Exporting Raymond is directed and starred in by Philip Rosenthal, the creator of the hit American sitcom Everybody Loves Raymond. The documentary follows Rosenthal as he helps a Russian crew, cast, and producers adapt the show, Everybody Loves Raymond, for Russian audiences. Rosenthal is initially excited about the prospect of creating an Everybody

This means that not only are other nations viewing the all powerful American media content, but also, with the help of streaming services like Netflix, media content is coming out of a variety of countries that hadn’t been producing global work before. We can see this when we look at sites like Netflix where each country has its own unique list of content to provide viewers. Part of what this does, is lead nations to want adaptations of the most successful foreign media. For example, we can look at “Mira Nair’s brilliant film[:] Indian Cabaret, we see [...] young women, barely competent in Bombay’s metropolitan glitz, come to seek their fortunes as cabaret dancers and prostitutes in bombay, entertaining men in clubs with dance formats derived wholly from the prurient dance sequences of hindi films” (Appadurai 303). Cabaret is an American movie that Nair adapted into her own, nationally and culturally rooted, piece of content. By adding the hindi dance to the classic cabaret setting, Nair successfully adapted American content for Indian viewers.