ipl-logo

How Do Advertisers Target Children

431 Words2 Pages
Advertisers target kids because they know children will, "associate junk food with having a good time,"(Junk Food Advertising is too Tempting for Children). Consequently, children will develop obesity because of the advertisers actions. In recent years, childhood obesity continues to rise because companies advertise towards children. Also, way more technology now than fifty years ago means more ways for companies to advertise. Advertising towards children, a method used by many popular companies, has a negative effect on a kids health.
To begin, advertisers give their products appealing characteristics to affect a child's health in a negative way. Marketers use, "bright colours... flavors or eye catching designs,"(Junk Food Advertising is
Open Document