In Schlosser’s article, “Kid Kustomers” the main argument is that major ad agencies are focusing to much time advertising to children. He uses multiple topics and threads to portray the negative effects of marketing to children. Using the example of Fast Food industries partnering up with toy companies to appeal to the younger consumer and goes into the effects the children have on their parents as a consumer.
Using the example of fast food Industries backs up his claim when marketing to children can be bad. Fast food companies are already unhealthy and when they paired up with big toy companies the influence on the child is even greater. The companies know that there is no better consumer than a child. When you have the child as a consumer