When it comes to advertising, especially for fashion and cosmetics, without a doubt, has a tremendous effect on how women see themselves and how they believe they should look in a certain way. Women’s magazines in particular have a great influence on body image that many research has been done and it has come to a conclusion that majority of young women indeed rely heavily on these articles where they value these so called ‘advices’ or ‘tips’ so much compared to other people. It is no surprise that women these days, especially young women, are very conscious about their image. From having the ideal weight to keeping updates on the latest trend in fashion, they really have it all figured out. And some can be very persistent in either achieving or maintaining these things in life. However, most of them has taken this matter too seriously to the point that they somehow …show more content…
They feel the need to live up to these standards that they don’t even bother about the damage that can be done to them, emotionally and physically. They start by slowly changing the way they do things. First with the appearance, then personality, and then followed by attitude towards others. What they only concern is that they need to have this certain image for them to be confident and feel good about themselves despite how negative it can be. On top of having the ideal body, young women believe that they somehow need to wear excessive makeups in order to look pretty. The function of wearing makeup is to enhance or to complement your look rather than changing your face completely that it can caused people to be deceived, or in other words, to not be able to recognize you. It has come to an extent where going out with a bare face is never an option for these young women. They can even have their makeup done for a natural look that used a lot of layers just to have a smooth, contoured